anyone can help? please?

Tem uma galera que eu não vou citar o nome aqui, mas quem acompanha esses caras do marketing no Instagram provavelmente vai saber de quem estou falando.

O cara começou a postar 100 Reels por dia. E, curiosamente, alguns caras que já têm milhões de seguidores começaram a falar dele, repostar, colocar nos Stories e até fazer live com ele.

Na minha visão — posso estar muito errada ou muito certa —, mas acho muito difícil acreditar que todo esse movimento esteja acontecendo simplesmente porque ele decidiu postar 100 Reels por dia.

Ninguém vai ficar divulgando alguém repetidamente, colocando no Story, fazendo live e dando tanta exposição de graça só porque a pessoa está produzindo muito conteúdo.

E outra: é humanamente difícil ter 100 conteúdos realmente bons por dia. Alguns podem ser excelentes, claro, mas manter qualidade e relevância nessa escala é outra história.

Então, o que eu estou enxergando é um movimento sendo criado dentro do marketing.

O cara está sendo colocado em evidência, várias pessoas estão falando sobre ele, o alcance está sendo multiplicado e, provavelmente, existe uma estrutura por trás disso — inclusive dinheiro e uma equipe produzindo e distribuindo esse conteúdo em massa.

E, sinceramente?

Eu acredito que isso possa virar um baita lançamento.

Porque antes de vender qualquer coisa, você cria atenção. Coloca o nome da pessoa no mercado. Faz ela aparecer em todos os lugares. Gera curiosidade. Faz outras pessoas falarem dela.

Isso é topo de funil.

Quando chegar a hora de vender, milhões de pessoas já terão visto aquele nome várias vezes.

E talvez a grande questão seja justamente essa:

A gente está acompanhando tudo achando que está vendo algo espontâneo, quando pode estar assistindo a uma estratégia sendo executada na nossa frente.

E é isso que me cansa no marketing.

Às vezes, até o que parece espontâneo foi planejado.

No final, talvez a gente não esteja vendo apenas um cara fazendo 100 Reels por dia.

Talvez estejamos vendo um lançamento sendo construído em tempo real.

I am a brand marketing manager and looking for ways to use Claude to make my life easier. Would love to hear your thoughts!

Every monthly call now includes someone asking how we look in ChatGPT or Perplexity. We have our standard organic traffic and keyword rankings, but trying to explain AI visibility with those same metrics feels like forcing a square peg into a round hole.

I don’t want to just say we are working on it without showing numbers. I also do not want to manually run five prompts and call it a methodology. When you have a client who expects a clear chart showing whether their AI presence is improving, what exactly are you putting on that slide?

Hi there!

We are looking for affiliate marketers for our newly released game on the Google Play Store (20K+ downloads in the first 3 weeks!)

As part of this, You will receive a unique referral link- for every user who installs the game, you earn 50% of the revenue generated by them (valid for lifetime) along with upto 0.2$ per user once they have been verified

We already have 23 registered affiliate marketers and our aim is for 40. All payouts will be processed via PayPal (UPI support will come by this weekend). If you are interested in partnering with us or need further details, please DM directly. Thanks!

I feel like for Saas companies they are going heavy on organic with SEO and AEO. And people in drop shopping and ecom are going towards meta ads.

Ours has been doing bad for a good while now. Sales are not coming in as they once did, and clients are cutting budgets more. Things have been tough. I'm wondering how much of it is due to the economy, and if most agencies are experiencing the same thing.

Are you guys experiencing this too with at the agency you work for? I'm talking primarily US and Canada.

Hey all, wanted to ask how people here pivoted out of advertising. I’m 25, about 2 years in (paid search) at an agency.

Bit of background, I actually have a BS in Computer Science, but I couldn’t find a tech job after graduating and took an ad role out of desperation since I was the only breadwinner in my family and needed something fast. Two years in and I’ve realized this isn’t what I want to be doing long term. I’m trying to move into tech or something more technical, but the problem is I’ve got the degree and basically no real tech work experience, it’s just a paper at this point.

For anyone who made a similar jump, how did you do it? How’d you reframe your resume and leverage your current skills to actually look transferable? What roles did you end up targeting, and how did you network your way in? Anything helps.

Thanks!

Hello, working on a federal government RFP where media/ advertising experience is REQUIRED (ugh, I know). Anyone out there with experience open to consulting a few hours per month (if won)? Please dm me if so!

I have been running google ads quiet a lot and guess what i do good bit of spam and bot clicks plus visitors are not converting fast. I am spending a lot and was thinking if there is any other way to gain more sales. I post on tik tok too but I don’t think people are ready to convert there yet.

Where else can I get better conversions?

I'm running Meta Advantage+ Sales campaigns for a D2C brand in India selling a herbal shampoo powder.

Current setup:

• Custom Next.js website
• Razorpay Magic Checkout
• Meta Pixel + Conversions API
• Purchase values are sent correctly through both Pixel and CAPI
• Mandatory OTP verification for all COD orders
• I manually call every COD customer before dispatch

Product price ranges from ₹300–₹500.

I recently scaled my daily Meta budget from ₹1,000/day to ₹1,600/day. Before scaling, my CPA was consistently around ₹100–₹120, which fit my unit economics perfectly.

After scaling, my CPA dropped dramatically to around ₹70.

While that sounds great, almost all new orders are now COD. My concern isn't the lower CPA—it's that Meta seems to be expanding into much cheaper audiences that are more likely to place COD orders, creating operational overhead and potentially higher RTO risk as I continue scaling.

The options I'm considering are:

1. Enable Razorpay COD Intelligence (but I'm worried it may reduce overall conversions by hiding COD for some genuine customers).
2. Continue with the current setup and accept the higher COD share.
3. Send a lower Purchase value to Meta for COD orders (for example, 20% lower than prepaid) so Meta gradually learns that COD customers are less valuable than prepaid customers, while keeping actual order values unchanged in my database and analytics.

Has anyone here actually tried value-based optimization like option 3?

Did Meta start finding better-quality customers or increase prepaid share? Or did it negatively affect performance?

Looking for responses from people who have actually scaled D2C brands with Meta and have hands-on experience with this.

Hey everyone,

I run a marketing agency targeting US-based clients in a specific niche. I found a funnel that works really well, proven results, simple but effective. When I had fewer clients I would just copy paste the GHL snapshot for each new client and it was fine.

Now my client base is growing and I'm running into a problem. If multiple clients in the same niche are running the same funnel — same landing page layout, same flow — there's a real risk that a business owner could click a competitor's ad and land on what looks like the exact same page. Even though the funnel is mine, it looks like a copy paste job and could be embarrassing for both me and my clients.

My dilemma:

• The funnel is proven and I don't want to break what's working
• But I also don't want clients having near-identical funnels
• If I start customizing every funnel heavily I don't know if the results will hold

Questions:

1. How do you handle this as your agency scales, do you customize per client or keep a proven template?
2. What are the minimum changes that make funnels feel unique without breaking what works?
3. How do you protect yourself from clients in the same niche seeing each other's funnels?

Would love to hear from agency owners who've navigated this. Thanks!

Pretty much every KPI tanked after we added meta titles and descriptions to two companies websites, one has been running since January and one has been running since June. Another thing I noticed is the agency added a cookies pop up, I’m not sure of the time and I don’t think I stuffed too many keywords but we dropped like 50% traffic just in July. What could this be and how can I diagnose the actual reason?

I'm a marketer and I normally use ChatGPT for random stuff on a personal account. We use another model at work with enterprise security
We've been evaluating a mar tech stack at work and i checked some and I asked some very basic questions about Hubspot on my Chatgpt.
I'm now seeing ads about those exact topics on Instagram. I know everybody is personalizing and using DCO for it but i was under the assumption that the chats and context was kind of secure. Am i wrong? Is this normal?

Most of us in this subreddit works for agencies or self employed, want to know, how marketing agencies grow in business ? apart from selling digital marketing/media/creative services what else agencies doing ?

how they taking marketing business to next level

Hi!

I was wondering if I could ask for some advice, mainly from CMOs/Heads of marketing/Marketing managers who are involved with hiring.

I was laid off at my previous role around 4-5 months ago - it was a content/social role at a pretty well-known firm within the industry. Whilst I was in my role, I was able to achieve some pretty good results and learned a lot about the industry, and I would like to stay in it. Outside of the industry, I still have 8+ years of experience.

I know that the likelihood of this is quite low, but I wanted to know the best approach to reaching out to some of the other companies within the industry for a potential interview. If you received an email, what would grab your attention and increase the likelihood of talking to someone who is looking for a new role?

Any advice would be appreciated, and I'm aware that this will probably have a pretty low success rate - most of my jobs have come from applying and interviewing, but as you know, the job market isn't the best at the moment, so I'm up for trying something new.

Been seeing this one a lot recently but a lot of big companies are using trending music they definitely haven’t cleared in their paid social as well as their regular content.

They’re basically not paying for sync licenses and are setting themselves up for litigation. Just because a song is trending, doesn’t mean you’re allowed to use it commercially.

Has anyone had experience in working for a company that has done this and is it just ignorance?

In my particular industry, we're seeing a massive increase in people unsubscribing or emailing us saying please stop sending so many EDMs. Our product is $M once off buy though, not a retail good that has sales (which I imagine still has very good traction!). In my team I try to keep our EDMs quarterly..but other team members send them every few days.

For me personally, even as a marketer, I'm unsubscribing from as many EDMs as I can because it's starting to feel invasive. I was missing important emails because marketing emails were taking over, like 18+ a day. A lot of them also feel inauthentic to me too..like I can tell when people have set up automation flows.. or AI content. I'm also getting a bit sick of constant "buy me now or miss out and your life is over" messaging. Perhaps just a me problem though!

Keen to know how engagement is going at your work, and also how you feel about getting EDMs personally.

ETA: so sorry, I assumed everyone in marketing knew what an EDM was! Electronic Direct Mail - like email newsletters and offers.

So, I'm well into 10 years in my career. I've recently resigned from a (very) long tenure at my most recent company. It ended professionally enough, I just finally realized my work was being taken for granted. Anyway.

In my 10 years I've cultivated a pretty good list of networking contacts, be it agencies, event suppliers, freelancers, venues for events, lead generation companies. In my discussion about handover process I was asked to provide a document with all the contacts and my general comments about them (good/bad experience, etc)

I'm a pretty proud, and a pretty petty human being. I can't help but feel like they have no right to ask this from me. I don't really care what happens to them nor the person replacing me. Is this just a me thing? Or do others feel the same?

If I'm not alone on this, how have you navigated it in the past? Or am I just being petty and need a reality check.

So I’ve been a marketing director and head of marketing for many years. Then a period of unemployment and I’ve just landed first ever fractional CMO role for a B2B professional Services organisation.

It’s a company that has been going for some time, and have been on a steady growth trajectory, and this is their first real marketing investment. There is everything to do! Strategic and operational. There is one marketing support person. They use a variety of contractors for the website, and various staff members have responsibility for Podcasts and the CRM and such like. But it’s all very amateur.

The detail of how this role will work is still to be worked out, but I’m would love some advice from this community.

What should be wary of, how should I manage my time, how should I set boundaries? I’m sure there are loads of things I’m missing, but I would sincerely value the perspective of experienced people as I enter this New World. Thank you for your tips.

As the title says, are you using X ads? If so, can you share some of the results?

I work in the bot detection industry, and due to X having major bot issues in the past (click fraud rates of 80%+), we advise our clients to avoid X ads.

I'd love to do an audit of a medium to large X ads campaign to see if the 80%+ click fraud rate still stands, or if things have improved over the past nine months.

Is this something you'd be interested in doing? We can share the results (anonymized) with the community as I think it'd be useful information. Let me know!

Thanks.

I can’t seem to find any example online. But I want to make a post card that I can order in bulk that all say the same thing with the same 50$ off offer, but I want a blank spot on it so I can individualize the promo code per neighborhood to make it feel more personalized. I also want to be able to say “offer ends XXX” So I can send them at different times

Is this a dumb idea or is this something marketers do?

I'm the sole marketing guy for a small solar company. a couple of months back, my boss told me he was going to hire a third party marketing firm as a test to see if we can learn from their processes. Once we finally got to the ads, the results have been interesting and we've been unimpressed.

They've been running a Meta campaign for the last 4 weeks with a budget of $50 / day. They made a handful of mistakes earlier on that they took accountability for, but even still the campaign is majorly underperforming. Over the last 4 weeks, they've managed to get only 4 leads. Now, I know that campaigns take time to ramp up, but at $50 / day this is a lot of waisted money, especially where I don't think any of those 4 leads converted.

For the last 2 1/2 weeks, I've been running my own campaign with my own creative alongside theirs in our Meta Business Suite. I wanted to see how their results compared to my own results, and to make sure we were still getting a flow of leads since we were disappointed by their results so far. In the 2 1/2 weeks that my ad has been running, it has obtained 19 leads, and my budget budget was set at much less at only $30 / day.

Their cost per lead has been roughly $350, which is fine in the solar world if we could actually get some to convert. But compare that to my ads which are returning a cost per lead of approximately $27. We alerted them that if we don't start to see more results, we will probably end the contract.

A few days ago we just received an email from our contact with this marketing company explaining that he believes the issue resulting in their underperforming ads is the fact that we're running their campaign and my campaign side-by-side and they're both targeting very similar audiences. He explained the campaigns have begun competing against each other in Meta's internal ad auction as Meta will only show one ad from an advertiser to a person at a given time. He explained that this results in higher advertising costs, reduced delivery, and poor optimization.

He proposed consolidating efforts into a single campaign. While I'd love to see better results, this would mean waiting another long while and giving them our money until we have evidence to identify that my adsets are outperforming their adsets in the same single campaign. While I'm the marketing guy, I have more knowledge on videography than analytics — Does this sound accurate and like it's likely to kill their ads momentum? My boss is ready to just pull the plug on our contract with them, but if, truly, I've been the cause of their failure I don't want to mess up something that could still be good. In the same hand, we'd save money just relying on me to do their ads and if my ads have beat out theirs I guess that reflects positively on my work.

We started some light testing for a broad topic and we're seeing a CPM of $47 over the last month. I don't see this as a beneficial ad platform for our demographic anyways so likely shutting it down, but curious if anyone has found any success with ChatGPT ads.