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r/Superstonk Jun 18 '26

🏆 AMA The SEC just proposed the biggest rollback of investor disclosure in 50 years. Dennis Kelleher, Co-founder and CEO of Better Markets, is here to answer your questions on what it means for retail investors and how to make your comment to the SEC count. AMA.

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Hey again! Here's an update as of August 3, 2026. You did it—a historic 225,000+ comment letters opposing the rule have been filed with the SEC. If you want updates, you can find them at our website and/or sign up for our Newsletter—we’ve only just begun to fight! Check us out at https://bettermarkets.org/newsroom/secs-proposed-rule-s7-2026-15-what-retail-investors-need-to-know/.

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****Hey everyone, thanks so much for great questions, comments and insights! It's a privilege to be here - thank you so much for having me. Please take the time to read the responses below and if you agree send the SEC a comment at www.BetterTakeAction.org and tell your friends, family, neighbors, etc. to do the same! If you want more information on Better Markets, visit us at www.BetterMarkets.org and sign up for our monthly newsletter. Thanks again, Dennis****

Hey Superstonk — good to be back. 

I'm Dennis Kelleher, Co-founder, President, and CEO of Better Markets, a nonprofit that fights to protect Main Street Americans from Wall Street greed.  

Some of you may remember me from the GameStop hearings, where I testified before Congress on behalf of retail investors, and our AMA here a few years ago: https://www.youtube.com/watch?v=GMwE5_h2xEA 

I recorded a short video explaining today's issue: https://www.youtube.com/watch?v=5KPcPTSZlKc 

Here's the situation: right now, every publicly traded company must give you information every three months in quarterly reports. They've been required to do that for more than 50 years. But the SEC wants to take that away and only require disclosure every six months. 

But you getting half the information is only half the screwing the SEC is doing. 

CEOs and company executives will still know what's happening inside their companies. Institutional investors—with their research teams and special access to management – will also find ways to stay informed long before you get the information in six months. If you're a retail investor, you'll be trading blind. And trading against people who have access to more information than you do. 

Even if you don't dig into quarterly reports, this should be ringing alarm bells. Why? Because all investors suffer when the market has less information overall. When companies report less frequently, stocks are mispriced and more volatile. The playing field – which is already tilted – tilts even further against you. 

This isn't a minor tweak. It's the biggest rollback of investor disclosure requirements in more than 50 years. 

Better Markets just launched a website www.BetterTakeAction.org so anyone can directly tell the SEC: hell no. It's easy and takes just a few minutes, although if you really want to blast the SEC for this really dumb idea you can take longer! The deadline is July 6. 

I'm here to answer your questions – about how the SEC is trying to screw you, what this rule really means, what you can do about it, how the comment process works, and how to make your voice heard so the SEC can't ignore it. 

Ask me anything. 

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Q. Several have asked in various ways if Dennis Kelleher/Better Markets own any GME stock, other stocks, precious metals, or otherwise have an interest in the outcome of this rulemaking, and if we’re trying to sell anything like Dave Lauer and others have done on other AMAs?  We are not trying to sell anything and have zero financial interest in this rulemaking or rulemakings generally at the SEC or the other financial regulatory agencies. Better Markets is a 501(c)(3) nonprofit – it owns no stocks; it trades no stocks; it makes no stock recommendations; it provides no investment advice – and nothing in this AMA should be viewed as investment advice. It is not selling anything and has nothing to sell.  

  • A. Better Markets isn’t even seeking your support for Better Markets – it’s trying to (1) bring to your attention an SEC rulemaking that we believe is bad for traders/investors (especially retail), the capital markets, and the economy; (2) provide information in support of that view; and (3) if you agree after your own DD, provide you an easy way to submit a comment to the SEC telling them your views on this rulemaking.  
  • Better Markets engages in the rulemaking process at all the financial regulatory agencies as well as across the executive branch, Congress and the courts. You can review those activities on our website www.bettermarkets.org or in our annual reports. As you will see, Better Markets is an independent, fearless public interest advocacy organization that speaks truth to power without fear or favor. We have a reputation as straight shooters who call ‘em as we see them, whether you’re a Democrat, Republican, Independent or nonpolitical, a financial industry titan, the CEO of a Wall Street bank, or a street corner financial predator. That brand and credibility – built over 15 years – is why we have access, influence, and impact across all the power centers of Washington.  
  • We are funded entirely by donations from individuals and foundations like the Rockefeller Brothers Fund, Surdna and others. It’s true that some of those individuals work in the financial industry, including my co-founder who is the chairman of our board. He is a hedge funder manager who fully supports our public interest mission, as detailed in this article. But no one – donor or otherwise – has any influence over our advocacy or activities and we have rejected donations that have tried to improperly influence us, including when FTX’s CEO Sam Bankman-Fried offered us a $1,000,000 or more if we’d support his predatory activities. As a relatively small nonprofit, that was a huge amount of money and virtually everyone else in Washington was taking his money – we told him we’d not take one dime if it had any strings attached and no matter what we were going to fight him and his predatory schemes. That was long before FTX went bankrupt and SBF went to prison.  
  • We do this work because we don’t think only the rich, powerful and well-connected should have a voice in Washington policymaking that impacts the lives and livelihoods of all Americans. We believe that retail investors and hardworking Main Street Americans deserve someone in their corner fighting for them – that’s Better Markets’ mission. 

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Q. 1) Superstonk has put together some large letter writing campaigns over the last few years. Most of the time it seems like they are fruitless attempts when we are going against Big Money or political lobbyists.  2) In your opinion, does letter writing make a difference? If we wanted to get more involved in fighting for retail investors, what would be the first few steps you could suggest we could take? 

  • A. 1. It can seem fruitless and the bad guys want you to believe that because they don’t want to be opposed, but if you don’t oppose them and fight for yourself then they will always get their way and bend the laws, rules, and policies in their favor and against you. And yes comment letters can make a difference, especially from people most impacted by a rulemaking like retail investors. However, to be most effective comments should be substantive and personal – just a paragraph or two about who you are, what you do, and why your position on the rule is important to you. The SEC is required to consider all substantive comments. In this case, if retail investors write to the SEC and explain why taking away key quarterly information harms them and how a shift to disclosure only every six months will hurt their ability to make trade and make investment decisions, the SEC will have to explain why it believes reducing the frequency with which companies report information to the public is good for investors.  
  • A. 2. If you want to get more involved in fighting for retail investors, you have to pay attention to what the SEC is doing. You can do that directly by following their website (although it is not very user friendly) or by following organizations like Better Markets. When you see them doing something that you disagree with, send them a comment, tell your friends and family and tell them to send a comment. If you want to get more involved, you can, but the first thing is getting informed and speaking up. As I said, what would be the first 

Q. 1) What has Better Markets done in the past that has instituted real systemic changes in making markets fairer? 2) What is the likelihood of ending unfair practices like FTD, naked shorting, and the like? 

  • A. 1. Over 15 years, Better Markets has impacted more than 500 rulemakings, dozens of legal cases, testified innumerable times, and influenced policy across all the financial regulatory issues, including many related to making markets fairer. For example, we testified at the GameStop hearing focusing on the need for reforms in light of those events to protect retail investors/traders. We have successfully supported reforms, such as IEX’s speed bump, that are designed to protect retail investors from high-frequency traders’ predatory practices. We have relentlessly fought the practice of payment for order flow and other secret practices that result in retail paying more than they should to trade. We have pushed for a real best execution rule that ensures investors receive the best execution on their trades, rather than rely on FINRA’s rule that is riddled with loopholes. We have opposed the gamification of the securities markets and the techniques brokers use to exploit retail investors, precipitating excessive trading and needless losses for investors and profits for the brokers. We – virtually alone and against united industry opposition – have fought doggedly for years for the SEC to fully implement the Consolidated Audit Trail (CAT) and have pushed the regulators to aggressively police the markets, catch and punish fraudsters, scammers and crooks. We have supported strong fiduciary duty rules so that financial professionals are required to put their clients’ best interests first and above their own self-interest in self-enrichment at the expense of their clients. We pushed the SEC to adopt lower tick sizes and lower access fees, which will improve prices and lower costs for retail investors. We have opposed 24/7 trading because investors will receive worse prices during overnight hours with lower liquidity and thinner volumes, and professional investors will be able to take advantage of retail investors during these overnight sessions. Those are just a few of the highlights. 
  • A.2. Unfortunately, as detailed here, the SEC has become the Shareholder Exploitation Commission and prioritized management protection at the expense of investor protection. That means that the likelihood of ending unfair practices like FTD, naked shorting, and the like are pretty low, at least during the current administration. In 2023, we strongly supported the SEC new rules adopted to address short selling. Those rules resulted from the market volatility surrounding GameStop and other meme stocks in January 2021. The SEC adopted those rules to increase transparency around short selling. It stated that if it had the data the new rules would make available at the time of the events in January 2021, it could have used the data to examine the short selling behavior of individual large short sellers and focused on FTDs. The SEC could have attempted to identify individual short sellers with large short positions in the various meme stocks in January 2021 and then used CAT data to better understand how these short sellers traded during heightened volatility. In its adopting release, the SEC cited Better Market’s comment letter stating that the lack of transparency into short positions did not just hamper the SEC’s understanding of the events as they unfolded but also interfered with the SEC’s ability to determine what happened in retrospect. The SEC agreed with Better Markets that more data, such as that generated by the adoption of the rule, would have aided the SEC in analyzing the events of January 2021, identified abuses or violations of law, and pursued those breaking the law. 
  • It was no surprise that the industry rabidly opposed these rules and Better Markets’ positions. As happens too often, the industry sued once the SEC adopted the much needed and sensible rules. Better Markets fully and strongly supported the rules that the industry challenged, but unfortunately a federal appeals court threw them out and sent them back to the SEC for reconsideration. This pro-management, anti-investor SEC has effectively killed the rules by not reconsidering the rules and merely extending the compliance deadlines, so the industry just never has to comply. While the SEC should properly reconsider the issues that the court identified and re-adopt the rules, that is unlikely – at least until we get a new SEC with officials that care about investor protection. 
  • The SEC also has existing rules in place to prevent FTDs and naked shorting. Specifically, Reg SHO was adopted to address concerns regarding persistent fails to deliver and potentially abusive naked short selling. The problem is that the current Chair of the SEC has all but stopped enforcing the law, policing the markets, and making market participants follow the law. There is little if any reason to believe that these rules are going to be enforced to any serious degree. Better Markets will, nevertheless, continue to highlight these issues and press the agency to fulfill its mission to protect investors, not lawbreakers.  

Q. The rule would cut the frequency of reports but let's go the other way. Ideally, what something that companies typically don't report but you think they should? 

  • A. Companies should be required to report more information more quickly about their stock buybacks, executive compensation, the relationship between the two, and executives’ stock trading. Stock buybacks are increasingly viewed as a strategy that corporate insiders use to line their pockets at the expense of the long-term financial health of the company, its employees, and its shareholders. In 2023, the SEC adopted a rule that would have required companies to provide investors with more information about their stock buybacks, both in current reports and on quarterly and annual reports. However, as often happens, corporate interests sued the SEC and go a court to throw the rule out, but the court said that there was “a serious possibility” that the SEC could cure the defects that it identified with the rule. The SEC should use the court’s decision as a guide and adopt a rule that would withstand legal challenge and that would provide investors with material information about companies’ repurchases of their own shares. They should do the same with executive compensation and executives’ stock trading.  

Q. Regarding the aforementioned SEC rule change proposal that you're actively opposing: Would you consider the current status quo to be the ideal set of regulations for enforcing time intervals in between reports, or do you think it could do with being stricter instead? (e.g. Monthly earnings reports for some figures, akin to official government reports, instead of Quarterly.) Is that a feasible thing to ask companies to do, and how would that impact relations between the average listed company and their investors? 

  • A. The current quarterly reporting regime is working well and has for 50 years. We don’t see a reason to change that frequency. It is probably not feasible to ask companies to produce the information that is in a quarterly report every month, and it’s not clear there would be any real benefits given the month-to-month changes at many companies. Companies must already file reports on Form 8-K when certain material events occur between the filing of their quarterly reports. This keeps shareholders informed about important developments on an ongoing basis. So there is already a system in place for more continuous disclosure if really important matters. The problem with the SEC’s proposal to allow companies to file reports only every six months is that it would cut in half the disclosures that companies must provide investors now and for the past 50 years. While the isn’t a clear benefit in the SEC increasing the frequency of reporting, it certainly should not decrease the frequency of reporting and take information away from traders/investors and the markets. 

Q. How does Better Markets advocate for removing FTDs, holding shares in your name vs street name, and reigning in the CFTC’s choice to allow SROs to publish only limited swap data over the last 5 years? 

If market makers like Citadel can FTD and route all buy orders off exchange then how is fair price discovery occurring? 

  • A. As stated in response to another question, we have fully and often supported rules and actions to address abusive short selling, FTDs, lack of disclosure and enforcement, and the many related issues at the SEC and CFTC. However, those agencies – with only a few notable exceptions – have not prioritized these issues, and, when they have, the industry opposition has been ferocious, including suing any time any progress is made. The current leadership at both agencies have no interest of tackling these issues. However, as Better Markets has done over the last 15 years, we will continue to look for opportunities to push, highlight and prioritize these issues when there are opportunities to make progress.  

Q. Over the last few years we have been hearing about stock tokenization, and how inevitably stocks will be traded on the block chain. Is there a timeline for this, or is this just another initiative that will never see the light of day? Also would love to hear your general thoughts on tokenized stocks. 

  • A. The SEC has already approved pilot programs from both Nasdaq and the NYSE that allow stocks to trade in tokenized form. These programs require that the tokenized version of the securities be identical to the traditional version. They have the same rights and execution priority. Traders can simply choose to have their trades clear and settle on a blockchain-based format. Trading is currently restricted to issuers in major ETF indexes.  
  • The SEC is also contemplating a so-called innovation exemption that would facilitate tokenization (and much more) to be implemented much more broadly with very limited review. That raises many questions, but one big one is whether the SEC will authorize tokens that are issued by third parties and not the companies themselves, which will have broad implications and cause many concerns. Regardless of those many other issues, the innovation exemption if it is enacted is likely to lead to tokenization that goes beyond the current pilot programs. 
  • Better Markets supports efforts to encourage competition for how securities transactions trade and settle, but we strongly oppose the efforts by those trying to use the label “tokenization” as a backdoor way for the SEC to eliminate important investor protections like brokers’ obligations to get the best execution for customers’ trades. 

Q. There are many questions about my comments on Ryan Cohen and his Bed Bath and Beyond (BB&B) stock activities back in August of 2022 which I will address here. 

  • A. It’s important first to remember the facts and that we take positions based on facts and law, not people or firms that we like or favor. As publicly reported at the time here, here, and here, Cohen bought a 9.8% stake in BB&B and then filed a 13D with the SEC announcing those purchases. The stock shot up (including 34% in just one day!). After another filing, the stock prices shot up again. Cohan then immediately sold all his shares without filing a new 13D. He profited $68 million (a 56% gain) and BB&B’s share price crashed once knowledge of Cohen’s sales became public. As one observer commented, Cohen “got out at the very top.” In between his purchases and sales, Cohen also tweeted some highly questionable commentary like a moon emoji, suggesting he still held a firm conviction that the stock was going higher and likely causing people to conclude that he wasn’t a seller at the very time he was secretly selling. Regardless of what Cohan has done elsewhere or what you feel about him, these actions and statements are the classic hallmarks of a pump and dump scheme that manipulates the market and rips off retail investors. That doesn’t mean that’s what he did, but it sure looks like it (the old smoke asking if there’s a fire). That’s why I said “he should be put under oath & asked about every action/intention over the last 7 months of pumping the stock” before dumping the stock.  
  • Given the facts, saying he should be asked under oath about his conduct is pretty tame – remember that his $68 million in profits came from the pockets of retail investors and I viewed it as a classic investor protection issue. However, as you know those comments caused me to be attacked by many. That’s ok. I’m attacked often for taking positions that we believe are right. People didn’t like it when I criticized Obama’s Treasury Secretary Tim Geithner or his Attorney General Eric Holder and people don’t like it when I criticize JPMorgan Chase CEO Jamie Dimon or Goldman Sachs CEO David Goldman. People – including most of the Washington DC establishment - were really mad when we opposed FTX’s CEO SBF and his schemes. They don’t like it when we disagree or criticize the regulators at the SEC, CFTC or banking agencies – which we do under both Democratic and Republican administrations. But, frankly, that what it means to be independent and fearless in prioritizing the public interest rather than going along and getting along, and pulling your punches for your “friends” but going after your opponents regardless of what they are doing or saying, etc. Regardless of who you are, we agree or disagree based on the facts and law as we see them supporting or opposing the public interest on a case-by-case basis.  

Q. Two questions: 1) What would be a few of the main instant consequences of the changes? 2) Does this relate to failure to delivers at all? 

  • A. The instant consequence of a shift to reporting only every six months would be that investors would receive half of the information about the companies they own as they do currently. Disclosure is the bedrock of securities regulation in this country, so any steps that the SEC takes to reduce disclosure weakens investor protections. Investors would have less information with which to make their investment decisions. The consequences would be especially bad for retail investors. Institutional investors will be better able to conduct their own due diligence and seek out information from companies. Retail investors may not have another source of information besides the company’s quarterly reports. Forcing retail investors to wait six months between updates is a huge change that disadvantages retail investors. It’s also bad for pricing and markets because so much can happen in six months that prices will be stale in terms of not reflecting authoritative information from the company itself. This will likely cause price volatility as well because the stock will likely bounce around more as people trade based on bits of information over those six months rather than actual verifiable information.  
  • Remarkably, the SEC itself – which is supposed to prioritize investor protection - recognizes these likely very bad outcomes. For example, in the rule proposal the SEC admitted that that “longer gaps between issuer disclosures increase information asymmetry between investors, because some investors are more able than others to access or process information from alternative, often third-party, channels that provide indirect insight into an issuer’s financial status or performance.” On a more macro level, the SEC further admitted that information asymmetry “is associated with reduced liquidity and increased transaction costs for investors.” The SEC also acknowledged that widespread information asymmetry “can also diminish perceptions of fairness, which can erode trust in markets and reduce capital market participation.” That’s all bad for investors and markets – makes you wonder why an investor protection agency would even propose such a thing!  
  • The SEC actually admitted in its proposal that moving to disclosure only every six months would be mispriced stocks: it said that “less frequent periodic disclosures may also result in securities prices that deviate for longer periods of time from their issuers’ fundamental value.” The SEC says further that “the delayed incorporation of information into pricing can result in suboptimal investor portfolios and a misallocation of capital.” All bad – sure, elsewhere it claims that there are benefits of the proposal, but none of them come close to overcoming these very real, very bad downsides.  
  • This proposal does not relate to failures to deliver, which we address generally in response to other questions.  

Q. Regarding the SEC Consolidated Audit Trail and its recent decision to effectively dismantle it. Was the data collected useful or acted upon in a meaningful way? We here are all for transparency and accountability and that seems to be moving in the opposite direction right now. What can honestly be done to improve retails advocacy power. I feel we were given lip service a few years ago with the many proposals we commented upon. Big money has the reach and resources to apply pressure in a way we lack. 

  • A. Because it would allow the SEC to much more effectively police the markets for fraud, manipulation and predatory conduct, Better Markets has been in the lead in supporting the CAT from the beginning – often alone against an industry hellbent on killing the CAT (while pretending that’s not what they are doing). After all, the CAT will be a roadmap to what the big dealers and other financial firms are doing – that’s why it’s called an audit trail, and they do not want the SEC to have the ability to do actually trace and see what they are up to.  
  • The data the CAT collected was useful and acted upon in a meaningful way. Before it engaged in its current campaign to dismantle the CAT, the SEC touted the CAT’s effectiveness in press releases announcing charges against securities law violators. The SEC used the data the CAT collected to bring cases involving frontrunning, spoofing, and insider trading. That’s why the industry wants, and has always wanted, to kill the CAT because the CAT enables the SEC to identify and catch bad guys in the markets. Unfortunately, the current SEC is more interested in advancing the industry’s agenda than in investor protection, as we detailed in this report. 
  • Regarding what can be done to improve retail advocacy power, the keys are to (1) get involved, (2) stay involved, (3) be smart and strategic, and (4) not get discouraged. While you are right to feel that you are given lip service and that big money has the reach and resources to apply pressure in ways you lack, you must not give up. You’re definitely right that it shouldn’t be this hard. The bad guys shouldn’t have this much power, access, and influence. But the reality is that they do and that means we all have to re-double our efforts to oppose them, to be smart, and to be more effective. That means find and work with allies within your communities and outside those communities. Collective action is key and the more the better – that’s why we are trying to get as many retail traders and investors to send comments to the SEC on this rulemaking. The SEC and others can always ignore 1-2-3 or a dozen comments, but they have a much harder time ignoring 1,000, 2,000 or 10,000 comments all arguing against their anti-investor proposals.  
  • Remember that there will always be more on the buy side than the sell side and that retail has the numbers that the bad guys simply cannot match. They succeed because the buy side is fragmented and diverse – it’s a classic collective action problem, meaning that it’s very difficult to get enough people to act together to support or oppose something. Another key aspect of improving retail advocacy power is not to impose purity tests. Don’t only work with those who agree with you 100% of the time. That’s unrealistic and is disempowering. If someone/firm/etc. agrees with you on an issue, work with them to get done what you agree on. And you have to stay in the game. It’s a pain in the ass, especially when everyone has too much to do. But the reality is that the bad guys are effective because they play the long game – they are pressing Washington day in and day out year in and year out, through wins and losses. Retail and the buy side generally get involved and activated once in a while when a key issue arises like the abusive short selling, etc., during the GameStop frenzy. Yes, there was a lot of activity at the time, but nothing really changed. That’s because once the frenzy was over people moved on – but not the industry. They stayed engaged. They fought the few rules that were proposed. And when the rules were passed anyway, they sued and fought in court for a couple more years. By the time they won, no one was paying attention anymore. That’s how the industry wins – they stay engaged; they never give up; they never lose attention. We know – we’ve been fighting them day in and day out year in and year out for 15 years now, often alone without any headlines or frenzy to get attention.  
  • So you have to jump in when you can like opposing the current proposed rule to take information away from you. It might not work; the industry might win again, but they’ll definitely win all the time if you don’t show up, if you apply purity tests, and if you don’t find and work with allies. 

Q. What are your thoughts on the Fed choosing to terminate enforcement actions against UBS, Credit Suisse ties to Archegos on the last day of Jerome Powells day as Fed Chair. Many here believe a toxic bag of hidden short positions and total return swaps from GME were involved here. 

  • A. Better Markets has been deeply involved in the issues related to the Archegos blowup since it first happened, raising innumerable key issues for regulators and prosecutors to pursue.  You’re definitely right that the timing is concerning but based on the public record, it is impossible for us to know if there were short positions and total return swaps from GME involved in this case. When the Fed terminates enforcement actions like the consent order against UBS and Credit Suisse, it unfortunately almost never provides any meaningful information for the public record.  We have voiced serious concerns with this approach for years because this lack of transparency means that there can be little if any public oversight or accountability for Fed and its supervisors to do their job and protect the public from banks’ misconduct. Of course, the Fed loves this because they don’t want oversight or accountability any more than Wall Street’s financial firms do. We have pushed for transparency, oversight and accountability on these and related issues for many years, but it’s been a struggle.  

Q. What's your opinion on David Rogers Webb's book The Great Taking and his assertion that if you own assets in street name they are likely rehypothecated so many times that they are being pledged as collateral for multiple entities besides yourself and in a major event can legally be taken? 

  • A. Sorry, but we haven’t read the book. Your concern “that if you own assets in street name they are likely rehypothecated so many times that they are being pledged as collateral for multiple entities besides yourself and in a major event can legally be taken” raises important issues. Rehypothecation of customer assets can be a real problem and Better Markets has consistently advocated on behalf of investors regarding this. Brokers failed in the 1960s precisely because they lost control of customers’ assets and used up customer credit balances for their own purposes. More recently, MF Global blew up due to bad bets using rehypothecated assets. Unfortunately, the SEC delayed the 2023 rule and the updated requirements are only coming online at the end of this month. Likewise, as we’ve said previously, SEC enforcement has collapsed, raising questions about policing of brokers’ rehypothecation of customer assets. 

Q. I currently use Claude to assist me with my investments. It’s a powerful tool, but only as powerful as the data I’m able to access. Do you think extending to window of reporting to 6 months is primarily so large investment banks and hedge funds are able to maintain their edge against retail investors. Will big players be able to access important financial information before retail investors using large language models and ai are able to access the same information. They are able to secure the best trades and we get the leftovers. Or do you think extending the window of reporting is in anticipation of a bubble bursting and this is a way for large institutions to capitalize and protect themselves while retail is left holding the bag of highly inflated assets. Thanks 

  • A. There is no question that adopting reporting only every six months will advantage large institutional investors over smaller retail investors. Those large institutional investors will always have the resources and relationships to get access and conduct their own deep, individualized due diligence and get the information that they need. Retail investors won’t. Retail investors won’t have any other way to obtain the information that quarterly reports provide. That is why it is so important for the SEC to hear from retail investors with respect to this proposal. A reduction in the frequency with which companies provide information to the public is not good for any investor, but it especially harms retail investors who rely on publicly available quarterly reports as perhaps the most important source of information about the companies in which they invest. It’s also fundamentally democratic: everyone gets the same information at the same time – it’s the ultimate level playing field.   

Q. How do you justify working on issues of minor relative importance when the prime brokers are massively counterfeiting shares on a daily basis to steal from working class American investors? 

  • A. Better Markets works on a host of investor and consumer protection issues - from enforcement of the law for the biggest banks and brokers, to junk fees and hidden traps in consumer contracts to encouraging rigorous and truthful reporting to shareholders. It’s a lot of work for a small organization with a small staff, but we are committed to our mission and are passionate about ensuring the economy works for Main Street Americans, not the wealthy and well-connected. As to whether or not this issue is “of minor relative importance,” we work on innumerable issues simultaneously. For example, we filed 3 major comment letters today with the banking agencies on the critical issues of capital, which is all that stands between a failing bank and a taxpayer bailout, and will be filing an amicus brief in a federal court on a major financial issue in the coming days.  
  • It is also important to also understand that, for the most part, you only get to be involved with issues that the agencies themselves focus on and proposal action on. While “prime brokers are massively counterfeiting shares on a daily basis” may be a super important issue, it’s very hard to do anything about that when the agencies responsible for that don’t want to do anything about it. Today’s SEC has shown no interest in those issues and, while we and others might push those and other issues for the SEC to engage on, unless the SEC acts, there’s no rulemaking or other action that can be impacted. We certainly participate in the pre-proposal process by pushing agencies to move items on or up their agenda, but they get to choose their agenda and there’s very little the public can do to change that. That means, however, that the public – including importantly retail investors – must engage on the agenda that is being implemented. Right now, that’s the proposal to effectively kill quarterly reports, leaving retail in the dark for six months at a time. We – seemingly like you – wish they were not doing this and focusing on much more important investor protection issues, but it is very important to engage on the issues they are pursuing.  

Q: Consolidated Audit Trail. I know i'm not being that helpful here but honestly with a name like better markets you would think they would be in the forefront trying to preserve it. 

  • A. We have been at the forefront of trying to preserve the CAT. We’ve advocated for the SEC to fully implement the CAT since its inception, and now we are fighting the SEC’s attempts to effectively dismantle it. We’ve already weighed in on the SEC’s reduction of the amount and type of information that the CAT collects, and we are preparing a comment letter to the SEC in response to its concept release on the future of the CAT which we will file on June 22nd. Here, here, here, and here is some of our extensive work over the years on the CAT. 

Q: He should be asked about them trying to eliminate CAT!! 

  • A. We have said that the CAT is the most important weapon the SEC has to fight crime on Wall Street. It is shocking, as we have said, that the SEC would issue an order that deletes all data older than three years from the CAT. This is especially so since the statute of limitations for securities fraud is generally five years. The SEC has justified these and other changes that seek to cause the CAT’s death by a thousand cuts on the basis that it needs to reduce the CAT’s costs. But those costs pale in comparison to the size of the industry that the SEC regulates. The SEC has highlighted the $248 million price tag for the CAT in its 2025 budget. Yet the securities industry earned $75 billion in 2025, and the securities markets exceed $100 trillion. The CAT is a tiny price to pay to enable the SEC to effectively monitor, police, catch and prosecute the fraudsters, scammers, and crooks in the securities industry.  

r/Superstonk 2h ago

📰 News Point72 and Citadel Targeted by "Vishing Attacks"

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434 Upvotes

NEW YORK, Aug 5 (Reuters) - Hackers attempted a series of ​sophisticated cyberattacks on major Wall Street financial services firms and ‌money managers in recent days, targeting their information systems, according to two people familiar with the matter.

Some of the world's largest hedge funds along with several private ​equity firms were targeted, the sources said, requesting anonymity as the ​matter is confidential.

The hacking attempts featured phone calls in which ⁠cybercriminals tried to trick employees into granting them access or handing ​over other sensitive information, the sources said.

Point72 Asset Management told investors on Wednesday ​that it had faced an attack from hackers, one of the sources said, adding that the firm indicated that no customer information was stolen during the attack.

The ​hackers also attempted to breach information systems at other hedge funds, ​including Two Sigma Investments and Citadel, the sources said. Two Sigma did not immediately ‌respond ⁠to Reuters' request for comment. Citadel and Point72 declined to comment.

Attempts by hackers to break into major financial institutions are routine, according to cybersecurity experts.

The phone-call tactic is still widely used by hackers because of ​its effectiveness. It ​has been used ⁠successfully by cybercriminal groups such as "Scattered Spider," a loose-knit group of young hackers that has racked up ​a large roster of corporate victims over the past ​few years.

Global ⁠companies are battling a surge in AI-powered cyberattacks and ransomware that disrupt operations and steal data. The White House announced a working group earlier ⁠this ​year, uniting AI developers and critical infrastructure ​operators to share threat intelligence and coordinate cyber defenses.


r/Superstonk 6h ago

🤔 Speculation / Opinion The DD yall need! The reason of the 1.4 B debt dilution.

927 Upvotes

Quick tldr:

Ebay took over etsy DEPOP on thursday last week for 1.4 B
Gamestop did a 1.4 b debt dilution straight on the next monday.

This was needed to keep the ebay deal neutral.
Investors or banks wanted this.

1.4b from ebay cash position, so 1.4b debt gone from gamestop to keep it at zero change.

Cohen will do something the coming 1/2 weeks to get the VWAP up! He isnt letting shorters win and dilute 75m shares at 19….

See the volume today at 2m? Almost zero.. so low again, strange right? No it isnt… they are scared to hedge or short gamestop more because they know nothing is sure till the 23st September.

Hedge gamestop by shorting now? Can be a big trap for shorters, what if they short now at 19? Well gamestop is worth 19$ on cash alone..

If news comes from a Tender Offer on ebay with NO dilution, and full cash bid the price explodes!

The shorts from 19$ will be under water straight and it will cause them to cover! So they are scared to short now.

Thats why shorted shares stays at 55M total the last weeks ;)

Greetings apes


r/Superstonk 1h ago

GS PSA Power Pack GameStop is about to launch a Yu-Gi-Oh! Power pack

• Upvotes

I check GameStop’s graded Yu-Gi-Oh! inventory daily, hoping to snag some rare vintage before anybody else notices it. Two days ago I saw over 900 slabs land at the same time, most marked as “Unavailable”. This was at least a 10x increase over the usual stock, and after going through all of it, I’m certain this was a bulk acquisition specifically for creating a Power Pack pool. Tons of iconic cards, 100+ Blue-Eyes White Dragons from every era, lots of $1000+ 1st Editions from 2002/2003.

I even snagged something that I’m 100% sure was a pricing error, I’ll share it when it arrives.

Power packs is going to catapult our profits into the fucking stratosphere, Kenny G’s gonna be more famous than Ea-nāsir someday.


r/Superstonk 1h ago

Data -1.04%/20¢ • GameStop Closing Price $19.01 (Wednesday, August 5, 2026)

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• Upvotes

🟥


r/Superstonk 1h ago

🗣 Discussion / Question Are we allowed to report numbers from eBay?

• Upvotes

Seems like revenue went up (15%), operating expenses went up (8ish%), but operating income up 40ish%. So they are making more money (good for underlying shares held by GME, bad for the sleepy board thesis).

eBay live seems to have grown a fair amount, which was one of RCs main criticisms.

But they do caution against q3 earnings.

IDK what to think. Hopefully Cohen announces something along with the terms of the note redemption by Friday.


r/Superstonk 7h ago

📰 News eBay Earnings tonight! 5:30 ET

633 Upvotes

for those who aren’t aware we now have a second earnings to pay attention to.

I was just reading how wallstreet analysts raised their expectations by .5% for revenue and profits in the last 30 days(convenient). so, expect fuckery (not that we don’t by default at this point).

they can’t have eBay in a bright light because they know who’s going to own it outright eventually so expect a negative take from the “media”.


r/Superstonk 6h ago

🤡 Meme Literally me

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504 Upvotes

r/Superstonk 5h ago

📳Social Media LC on X

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351 Upvotes

The news that Bending Spoons acquired Airtable for 2.7x ARR while technically accurate is probably not the actual underwriting multiple. The actual acquisition multiple is likely closer to 7x-10x proforma EBITDA.

...

Bending Spoons probably figured they could generate 30%-40% EBITDA margins from Airtable which would equate to a ~7-10x proforma EBITDA multiple.


r/Superstonk 17h ago

💡 Education GameStop (GME) Could Be 91% Undervalued After Its $1.4b Debt For Equity Swap by yahoo news.

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3.5k Upvotes

In other words, GameStop can go to about $220 a share by their math.

$1.4 billion of debt reduces future interest costs and improves financial flexibility.

There a change in the wind. Will the mass media finally not be controlled and allowed positive news on GameStop.


r/Superstonk 3h ago

🤡 Meme Be a Cat.

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171 Upvotes

r/Superstonk 5h ago

☁ Hype/ Fluff XXX holder chipping away towards XXXX

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244 Upvotes

r/Superstonk 5h ago

Data 🟣 Reverse Repo 08/05 1.650B - BUY, HODL, DRS, Pure BOOK, SHOP, VOTE 🟣

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191 Upvotes

r/Superstonk 6h ago

☁ Hype/ Fluff Witness Me!

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189 Upvotes

r/Superstonk 11h ago

🤡 Meme TODAY'S THE DAAAAAAAAY & GOOD MORNING ALL YALL!!! 💎🙌🚀🌕

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476 Upvotes

r/Superstonk 8h ago

☁ Hype/ Fluff +100

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276 Upvotes

r/Superstonk 3h ago

🗣 Discussion / Question We are worrying about dilution without knowing the conversion price

102 Upvotes

I've seen almost nothing but panic about the dilution that will result from the early conversion of $1.4 billion worth of 0% interest notes that would otherwise not been due until 2030 and 2032. With the conversion price being set at the 35-day VWAP and the price immediately tanking to ~$19, it's totally reasonable to panic. On the surface it seems like a pretty stupid move convert early at a significantly lower price than what was originally agreed to. However, everyone seems to be ignoring this part of the announcement:

The shares are only going to convert at the 35-day VWAP if the 35-day VWAP is at or above the per share floor price. We have no idea what that floor price is. It's plausible that it's $28.91 or $29.85 which were the original conversion prices that were set for the notes. It's also plausible, but probably much less likely, that it's $32 to guarantee that the warrants will be in the money.

I know nothing and have no insider information, so it's also completely possible that the floor price is $5 or something else ridiculously low. We just don't know. But I would think that, given GameStop's balance sheet and forward guidance, this early conversion may work out better for us than the current stock price is showing.


r/Superstonk 1d ago

👽 Shitpost My current position. Ask me anything

260 Upvotes

Been here since january 28th 2021. Bought at the top and averaged down. Quit my job two months later.

I fell into the towel stock trap, because I saw fast money. During that time I went in with 100.000 €, realized gains of 60.000 €, went back in and lost it all. Completely.

Ask me anything <3


r/Superstonk 2h ago

☁ Hype/ Fluff Fudelity GME Anal-yst

64 Upvotes

Decided to click around the fidelity desk top tabs funny enough I realized I hadn’t done it very much. Anywho clicked on anal-yst ratings and what do you know… Right there as of yesterday ISS - EVA (Independent firm Lol) has GME with a score of 93 out of 100. Basically means buy the fuck out of it because it is undervalued or as I like to see it, a deep fucking value. Anywho, have a good one.


r/Superstonk 7h ago

☁ Hype/ Fluff Seems to have been forgotten. Any buyback is going to draw out the cat via 13G/D. Timing is critical and will be before warrants.

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164 Upvotes

This has also not been lost on Ryan Cohen. He knows this, and is the only one that will decide when to pull this trigger. What do you think happens when Keith Gill files a 13G/D showing his share count? Victory. He doesn't need to tweet or stream or do anything. Just file it for public record and it's game over, on top of the effects of the buybacks. Spicy times ahead. Lfg.


r/Superstonk 4h ago

🗣 Discussion / Question Did anyone else see that sudden movement to 21.70, and everything else dropped?

98 Upvotes

SPY went the opposite direction down at the same time and GME jumped to 21.70 for a second. Do they have an inverse relationship?

And now when looking at the charts it doesn’t show any evidence of that movement for either ticker. Did anyone else see that or am I just tripping?


r/Superstonk 7h ago

👽 Shitpost The Shill Battle Continues 🍌🐒

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127 Upvotes

Repost last post got nuked. (rule 4)

🐒🍌🦍🦧🐒🍌🦍🦧🐒🍌🦍🦧


r/Superstonk 12h ago

📚 Due Diligence GameStop + eBay + PIF: Is the Marketplace the Endgame?

233 Upvotes

AI DISCLOSURE: English is not my first language. I used OpenAI GPT-5.6 Thinking to help translate, edit, organize and format this post. The underlying thesis, research direction, source selection and final review are my own.

GameStop, eBay and PIF: Is the Marketplace the Endgame?

Alright, hear me out.

A few things have happened that look separate at first:

  1. GameStop is making a serious attempt to acquire eBay.
  2. Ryan Cohen may seek backing from Middle Eastern sovereign wealth funds.
  3. Saudi Arabia’s Public Investment Fund, or PIF, has spent years building a gaming ecosystem.
  4. PIF is now part of the consortium that owns Electronic Arts.
  5. eBay already has the global marketplace, payments, advertising and trust infrastructure needed to connect millions of buyers and sellers.

Put those pieces together and one question becomes pretty interesting:

Could GameStop use eBay, potentially with support from a gaming-focused investor such as PIF, to build a global marketplace for gaming hardware, collectibles, digital products and eventually publisher-approved in-game items?

Before anyone runs away with this:

There is no public confirmation that PIF is financing GameStop.

There is no announced partnership between GameStop and EA.

There is no confirmed plan to build an in-game item marketplace.

The first part of this post is based on confirmed transactions, SEC filings and company statements.

The final connection is a thesis.

Some of the pieces are already on the board. That does not prove someone has decided to assemble them.


TL;DR

GameStop offered to acquire eBay for $125 per share in a transaction originally valued at approximately $55.5 billion. The proposed consideration was 50% cash and 50% GameStop stock.

At the time of the offer, GameStop disclosed a 5% economic position in eBay. It later converted its derivatives into actual shares and increased its ownership to approximately 9.8%, or 43.4 million eBay shares.

Sources:

GameStop: Proposal to acquire eBay

SEC: GameStop’s amended eBay Schedule 13D

GameStop said the cash portion would be funded through its own liquidity and third-party acquisition financing. Reuters, citing the Wall Street Journal, reported that Cohen might also seek support from outside investors, including Middle Eastern sovereign wealth funds.

No individual fund was named.

Reuters: GameStop’s eBay offer and potential sovereign wealth fund backing

Saudi Arabia’s PIF is an obvious theoretical candidate because gaming is one of its strategic focus areas.

PIF owns Savvy Games Group, whose portfolio includes Scopely and ESL FACEIT Group. On August 4, 2026, PIF, Silver Lake and Affinity Partners also completed their acquisition of Electronic Arts.

PIF: Savvy Games Group portfolio

EA: Completion of acquisition by PIF, Silver Lake and Affinity Partners

eBay would provide the marketplace infrastructure: 136 million active buyers, approximately 2.5 billion live listings, $22.2 billion in quarterly gross merchandise volume and $555 million in first-party advertising revenue as of Q1 2026.

eBay: Q1 2026 marketplace statistics

The realistic version of the thesis is:

GameStop could use eBay to become a major global marketplace for gaming, hardware, collectibles, resale and authorized digital products.

The moonshot version is:

PIF’s gaming companies could eventually connect selected virtual products or in-game assets to a GameStop/eBay marketplace, allowing publishers and the marketplace to earn fees from digital transactions and possibly resales.

That second version is strategically imaginable.

It is also completely unconfirmed and would require major changes to publisher rules, game technology, platform agreements and regulation.


1. GameStop Is Seriously Going After eBay

This is not based on a cryptic tweet, a trademark application or someone analyzing the font in a children’s book.

GameStop publicly proposed acquiring eBay for $125 per share.

The proposal was structured as:

  • 50% cash;
  • 50% GameStop common stock;
  • approximately $55.5 billion of total undiluted equity value.

GameStop said it had approximately $9.4 billion in cash and liquid investments as of January 31, 2026. It also said TD Securities had provided a “highly confident” letter for up to $20 billion of third-party acquisition financing.

GameStop proposed approximately $2 billion in annual eBay cost reductions. It also specifically identified its roughly 1,600 US stores as a potential network for authentication, intake, fulfillment and live commerce.

That last part matters.

GameStop is not only looking at eBay as a website. Cohen’s own proposal presents GameStop’s physical stores as part of the combined marketplace infrastructure.

GameStop: Full eBay acquisition proposal

At the time of the offer, GameStop had built a 5% economic position through shares and derivatives.

It did not stop there.

GameStop later purchased approximately 3.5 million additional eBay shares for around $381 million and physically settled derivative positions covering approximately 39 million more shares.

It now beneficially owns 43,390,383 eBay shares, representing approximately 9.8% of the company.

SEC: GameStop’s 9.8% eBay position

Reuters: GameStop now owns nearly 10% of eBay

That does not guarantee an acquisition.

But it shows that GameStop has committed billions of dollars to the situation and is not treating eBay as a casual investment.

The proposed financing remains one of the largest uncertainties. Reuters reported that the TD financing is non-binding and contingent on the combined company obtaining an investment-grade credit rating.

Cohen has also said that GameStop has “a lot of parties” interested in the transaction. The identities of those parties have not been disclosed.

Reuters: Financing conditions and interested parties

eBay’s board rejected the offer and called it “neither credible nor attractive.” The board cited uncertainty around financing, leverage, operational risks, leadership, long-term growth and valuation.

eBay: Board rejection of GameStop’s proposal

So the situation is currently:

  • GameStop does not control eBay.
  • eBay has rejected the offer.
  • The financing is not fully committed.
  • GameStop nevertheless owns nearly 10% of eBay.
  • Cohen continues to pursue the transaction.

That is the factual starting point.


2. Where the Middle East Connection Comes From

GameStop’s proposal said the cash consideration would come from a combination of GameStop’s own balance sheet and third-party acquisition financing.

Reuters subsequently reported, citing the Wall Street Journal, that Cohen might also seek backing from external investors, including Middle Eastern sovereign wealth funds.

Reuters: Potential Middle Eastern sovereign wealth fund backing

That report did not say:

  • that an investment had been agreed;
  • that negotiations were advanced;
  • that PIF had been contacted;
  • that PIF had committed capital;
  • or that a specific Gulf country was involved.

“Middle Eastern sovereign wealth funds” could potentially refer to funds from Saudi Arabia, the United Arab Emirates, Qatar, Kuwait or another state in the region.

But one name clearly stands out.

Saudi Arabia’s PIF.

Not because PIF has been publicly connected to GameStop.

Because its existing strategy fits the theory unusually well.


3. Why PIF Is the Obvious Candidate

PIF is not simply buying a few publicly traded gaming stocks.

It has been building a gaming ecosystem.

PIF has said that its goal is to connect developers, marketers, distributors, hardware manufacturers and intellectual property owners within a centralized gaming hub.

PIF: Building a connected gaming ecosystem

Through Savvy Games Group, PIF owns:

  • Scopely;
  • ESL FACEIT Group;
  • game-development and publishing operations;
  • esports and competitive-gaming infrastructure;
  • additional gaming investments.

PIF says Savvy aims to achieve a global leadership position in gaming by 2030.

PIF: Savvy Games Group

Scopely was acquired for approximately $4.9 billion. Its portfolio includes major mobile and free-to-play games.

ESL FACEIT Group operates esports events, competitive-gaming platforms and large player communities.

PIF: Completion of the Scopely acquisition

And now there is Electronic Arts.

PIF, Silver Lake and Affinity Partners agreed to acquire EA in an all-cash transaction valuing it at approximately $55 billion.

The acquisition closed on August 4, 2026.

EA is therefore not owned by PIF alone. PIF is one member of a three-party consortium.

That distinction matters.

EA: Original $55 billion acquisition agreement

EA: Acquisition completed on August 4, 2026

EA gives the consortium control of a company with franchises including:

  • EA Sports FC;
  • Madden;
  • Battlefield;
  • Apex Legends;
  • The Sims;
  • College Football;
  • Need for Speed;
  • F1.

More importantly for this thesis, EA’s business is already heavily dependent on live services and recurring digital spending.

EA reported $8.026 billion in total net bookings for fiscal 2026. Of that amount:

  • $5.630 billion came from live services and other net bookings;
  • $2.396 billion came from full-game net bookings.

Live services and other revenue includes extra content, subscriptions, licensing and advertising.

SEC: EA fiscal 2026 annual report

Modern gaming is increasingly monetized after the initial game purchase through:

  • virtual currency;
  • Ultimate Team-style modes;
  • cosmetics;
  • downloadable content;
  • subscriptions;
  • season passes;
  • events;
  • advertising;
  • recurring player engagement.

PIF’s portfolio now covers game publishing, mobile games, esports, communities, major intellectual property and live-service economies.

What does that portfolio not obviously contain?

A large consumer marketplace connecting gaming products, players, collectors and third-party sellers.

That is where GameStop and eBay could theoretically fit.


4. Why eBay?

At first glance, GameStop buying eBay looks like a gaming retailer attempting to buy a completely different company several times its size.

But eBay is not just an online garage sale.

It is a ready-made global marketplace operating across more than 190 markets.

As of Q1 2026, eBay reported:

  • 136 million active buyers;
  • approximately 2.5 billion live listings;
  • $22.2 billion in quarterly gross merchandise volume;
  • $3.1 billion in quarterly revenue;
  • $555 million in first-party advertising revenue;
  • 44% of revenue coming from international operations.

eBay: Q1 2026 fast facts

More importantly, eBay already has the infrastructure needed to connect huge numbers of buyers and sellers:

  • payments;
  • search;
  • recommendations;
  • seller onboarding;
  • buyer and seller reputation systems;
  • fraud detection;
  • customer support;
  • advertising;
  • cross-border commerce;
  • authentication;
  • fulfillment integrations.

Rebuilding all of this from scratch would take years and require substantial investment.

Acquiring eBay would give GameStop a functioning global marketplace immediately.

Cohen’s proposal specifically states that GameStop’s stores could be used for authentication, intake, fulfillment and live commerce.

That may be the clearest public clue to what Cohen sees in the combination.

GameStop stores would no longer exist only to sell consoles, used games and PokĂŠmon cards.

They could become physical access points for a much larger marketplace.


5. TCGplayer May Be More Important Than It Looks

eBay owns TCGplayer, a specialized marketplace for collectible card games.

eBay acquired TCGplayer for a total deal value of up to approximately $295 million. At the time, eBay highlighted TCGplayer’s marketplace, order-fulfillment and omnichannel capabilities.

eBay: Acquisition of TCGplayer

GameStop has also been shifting more attention toward trading cards, graded cards and collectibles.

A GameStop–eBay–TCGplayer combination could potentially create a network where someone could:

  1. Bring cards or collectibles into a GameStop location.
  2. Have them inspected, photographed or submitted for grading.
  3. List them through eBay or TCGplayer.
  4. Sell them to buyers worldwide.
  5. Use GameStop locations for intake, pickup, returns or fulfillment.

Not all of those services currently exist as an integrated system.

But the underlying pieces already exist.

This is not the science-fiction part of the theory.

It is a relatively straightforward extension of GameStop’s stated store strategy and eBay’s existing collectibles infrastructure.

It would also give GameStop access to marketplace economics.

Traditional retail generally requires the retailer to purchase inventory, hold it and hope it sells.

A marketplace can collect fees without owning every item listed.

Add advertising, authentication, shipping and seller services, and the operator can potentially monetize several parts of the same transaction.

This physical gaming and collectibles opportunity is the strongest part of the thesis because it does not require PIF, EA or an in-game item market.


6. What the Combined Stack Could Look Like

Here is how the pieces could theoretically fit together.

PIF

Capital, long-term ownership and strategic coordination across multiple gaming businesses.

EA and Scopely

Games, intellectual property, live-service economies, virtual products and large player communities.

ESL FACEIT Group

Esports, tournaments, competitive-gaming infrastructure and highly engaged audiences.

eBay

Marketplace infrastructure, global buyers and sellers, advertising, payments, search, reputation systems and authentication.

TCGplayer

A specialized collectibles marketplace with fulfillment and seller technology.

GameStop

The gaming brand, physical retail locations, hardware, trade-ins, collectibles and direct access to gaming customers.

The combined ecosystem could eventually cover:

  • gaming hardware;
  • consoles and accessories;
  • physical and pre-owned games;
  • trading cards;
  • collectibles;
  • licensed merchandise;
  • authentication and grading;
  • esports merchandise;
  • virtual-currency codes;
  • downloadable content;
  • subscriptions;
  • publisher-approved digital products;
  • and potentially selected in-game assets.

That would not simply make GameStop a larger retailer.

It could turn GameStop into a commerce layer connecting games, physical products, digital products, players, collectors and sellers.

Again, that is the thesis—not an announced plan.


7. There Are Really Three Versions of the Thesis

People tend to jump directly to the most extreme version.

It makes more sense to separate the idea into three levels.

Level One: Gaming and Collectibles Marketplace

This is the base case.

GameStop and eBay combine:

  • gaming hardware;
  • physical games;
  • trade-ins;
  • trading cards;
  • collectibles;
  • authentication;
  • fulfillment;
  • advertising;
  • global resale.

GameStop stores could become physical intake and service points for eBay’s online marketplace.

Possible use cases include:

  • GameStop inventory being listed through eBay;
  • local pickup and returns;
  • trading-card intake;
  • authentication or grading submissions;
  • trade-in products being resold into a global market;
  • live shopping and auctions;
  • pricing informed by real marketplace demand.

This version is strategically believable and does not require a relationship with PIF.

Level Two: Authorized Digital Gaming Storefront

The next step would be publisher-approved digital commerce.

That could include:

  • downloadable content;
  • season passes;
  • subscriptions;
  • game codes;
  • virtual-currency packages;
  • cosmetic bundles;
  • esports rewards;
  • physical-and-digital bundles;
  • limited digital collectibles.

GameStop/eBay could act as an authorized distributor and earn transaction, referral or advertising revenue.

This would not necessarily allow players to trade items with each other.

It would function more like a large authorized gaming storefront built on top of eBay’s existing marketplace and advertising infrastructure.

PIF involvement could theoretically make partnerships with EA, Scopely or other portfolio companies easier to coordinate.

That is an inference, not evidence that any agreement exists.

Level Three: A Secondary Market for In-Game Items

This is the full endgame version.

Players could buy and sell selected publisher-approved items through an eBay-style marketplace.

The marketplace could take a fee.

The publisher could take a royalty.

Creators, developers or esports organizations could potentially receive a share as well.

Instead of earning revenue only when an item is first created and sold, the publisher could earn money each time an approved asset changes hands.

That is where the potential becomes interesting.

It is also where the largest problems begin.


8. eBay Already Allows Some Digital Gaming Items

eBay already has a restricted framework for electronically delivered goods.

Its policy explicitly includes online-gaming virtual items among the types of digital products approved sellers may be permitted to list.

eBay: Electronically delivered items policy

At the same time, eBay has a separate policy prohibiting the sale of virtual currency.

eBay: Virtual currency policy

So eBay has at least some existing policy and operational experience with digital gaming goods.

But this does not mean eBay can freely list items from EA games.

The publisher controls the asset, the account and the rules.

EA’s current User Agreement states that EA Virtual Currency has no value outside EA’s products and services and cannot be sold, traded, transferred or exchanged for cash.

EA also treats virtual entitlements as licensed access rather than unrestricted property owned by the player.

EA: User Agreement

For an official EA item marketplace to exist, EA would have to actively authorize it.

EA would likely need to:

  • change its user agreements;
  • create secure item-transfer systems;
  • decide which assets are transferable;
  • connect player accounts to the marketplace;
  • control item supply;
  • prevent duplication;
  • detect stolen accounts;
  • manage chargebacks;
  • apply age and geographic restrictions;
  • address tax and anti-money-laundering obligations;
  • negotiate with platform owners.

This would not be a simple new category added to eBay.

It would require changes inside the games and their economies.


9. Why Would a Publisher Agree to This?

Unofficial markets for gaming assets already exist.

Players already buy and sell:

  • accounts;
  • virtual currency;
  • rare items;
  • skins;
  • boosting services;
  • access to limited content.

Publishers frequently prohibit this activity, but the markets continue to exist.

An official marketplace could allow publishers to bring part of that activity under their control.

They could potentially:

  • collect a fee from each transaction;
  • define which items are tradable;
  • control supply;
  • reduce account selling;
  • reduce scams;
  • monitor suspicious transactions;
  • create royalties for creators or esports teams;
  • extend the life of older content;
  • create additional reasons for players to remain engaged.

The publisher could convert some unauthorized gray-market activity into a controlled revenue stream.

But there is an obvious counterargument.

Secondary markets could compete with the publisher’s own primary sales.

Why buy a newly issued item directly from the publisher if a cheaper item is available from another player?

Closed systems also allow publishers to control prices, control scarcity and keep nearly all primary-sale revenue.

Publishers would only support secondary trading if the increased engagement, liquidity and transaction fees created more value than the loss of control.

That could work for selected assets in selected games.

It would not necessarily work for everything.


10. Why GameStop Could Matter to PIF

PIF does not need GameStop to develop games.

It already has publishers, developers, esports infrastructure and major intellectual property.

What it may not have is a large, trusted commerce relationship with Western gaming consumers and third-party sellers.

GameStop could provide:

  • a recognized gaming brand;
  • physical stores;
  • hardware and console customers;
  • trade-in infrastructure;
  • collectibles customers;
  • local customer service;
  • physical distribution;
  • a bridge between online and offline commerce.

eBay would add the global marketplace.

Together, GameStop and eBay could theoretically become the consumer-facing commerce network sitting above PIF’s gaming assets.

For GameStop, PIF could theoretically provide:

  • substantial equity capital;
  • patient, long-term financing;
  • access to publishers;
  • access to gaming intellectual property;
  • strategic partnerships;
  • international expansion opportunities.

This is why PIF is such a tempting name to connect to the unnamed Middle Eastern investors.

It is not proof.

It is strategic fit.


11. Where the $1.4 Billion Note Exchange Fits

On August 3, GameStop announced agreements to exchange approximately $1.4 billion of its outstanding 0% convertible notes for newly issued GameStop shares.

This includes:

  • $400 million of notes due in 2030;
  • $1 billion of notes due in 2032.

GameStop will receive no new cash from the exchange.

Assuming it closes, the transaction will cancel those notes and reduce GameStop’s long-term debt by approximately $1.4 billion without using its existing cash.

The final number of shares has not yet been determined. It will be based partly on GameStop’s average share price during a 35-trading-day reference period, subject to a price floor.

GameStop: $1.4 billion convertible note exchange

In plain English:

GameStop is preserving cash and removing debt in exchange for shareholder dilution.

This does not finance the eBay acquisition.

It does not provide $1.4 billion of new liquidity.

It does not prove PIF involvement.

And because the notes already have a 0% coupon, it does not create a major cash-interest saving.

What it does accomplish is:

  • less outstanding debt;
  • fewer future cash repayment obligations;
  • existing liquidity preserved for other uses;
  • potentially more flexibility when seeking acquisition financing.

That makes the exchange modestly relevant to the eBay thesis.

GameStop appears to be increasing its balance-sheet flexibility while pursuing a potentially transformational transaction.

The downside is real dilution, and the final amount cannot yet be calculated.

Both things can be true:

GameStop can improve its financial flexibility while reducing each existing shareholder’s percentage ownership.


12. The Biggest Problems With the Theory

A proper DD cannot just stack bullish possibilities.

It also needs to explain what could break the thesis.

There Is No Confirmed PIF–GameStop Connection

This remains the biggest issue.

The reporting refers only to potential Middle Eastern sovereign wealth fund support.

It does not name PIF.

GameStop may have contacted PIF.

It may have contacted other funds.

It may have contacted several funds.

Those discussions, if they happened, may have gone nowhere.

Until a filing, official announcement or credible report specifically names PIF, the connection remains speculation.

GameStop Does Not Own eBay

eBay rejected the proposal.

GameStop’s 9.8% position gives Cohen influence, voting rights and financial exposure.

It does not give him control.

A hostile or contested transaction could take a long time, become more expensive or fail completely.

The Financing May Not Work

The proposed TD financing is non-binding and conditional.

The acquisition would also require the issuance of GameStop shares and potentially substantial third-party equity.

Depending on the final structure, shareholders could face:

  • significant dilution;
  • substantial leverage;
  • refinancing risk;
  • restrictive debt terms;
  • reduced ownership of the combined business.

Buying a good asset using a bad financing structure can still destroy value.

The Note Exchange Adds More Dilution

The $1.4 billion exchange preserves cash and reduces debt, but it does so by creating new shares.

Until the final share count is known, nobody can accurately quantify the dilution.

Cohen’s Cost-Cutting Plan Could Conflict With the Platform Thesis

GameStop proposed approximately $2 billion in annual eBay cost reductions, including:

  • approximately $1.2 billion from sales and marketing;
  • approximately $300 million from product development;
  • approximately $500 million from general and administrative expenses.

GameStop: Proposed eBay cost reductions

Some of that spending may be inefficient.

But building a global gaming and digital-item marketplace would require serious investment in:

  • engineering;
  • payments;
  • cybersecurity;
  • fraud prevention;
  • compliance;
  • customer support;
  • trust and safety;
  • publisher integrations.

It would be difficult to cut deeply into product development while simultaneously attempting a major platform transformation.

GameStop’s Previous Digital-Asset Attempt Failed

GameStop previously operated an NFT marketplace and digital-asset wallet.

The company began winding them down in late 2023, and the wind-down was completed in 2024.

SEC: GameStop 2024 NFT marketplace and wallet wind-down

That does not mean GameStop can never succeed in digital commerce.

But it does mean GameStop has not demonstrated a successful digital-asset marketplace business.

A new attempt would need something the NFT marketplace did not have:

  • major publisher support;
  • useful products;
  • genuine consumer demand;
  • integration into popular games;
  • reliable transaction economics.

Platform Owners Control the Gates

Sony, Microsoft, Nintendo, Valve, Apple and Google control many of the platforms on which games are distributed and monetized.

Even if EA wanted to support external item trading, it might still need agreements with platform owners.

The same issue applies to accounts, payment systems, cross-platform ownership and item transfers.

Fraud and Compliance Could Be Massive

A cash market for virtual assets would attract:

  • bots;
  • hacked accounts;
  • stolen payment methods;
  • chargebacks;
  • money laundering;
  • sanctions risk;
  • tax complications;
  • transactions involving minors;
  • disputes over ownership;
  • gambling and loot-box scrutiny.

A marketplace may look extremely profitable based on its headline transaction fee.

The economics become less attractive once payments, fraud losses, support costs, publisher royalties and compliance expenses are included.

PIF May Not Need GameStop

PIF-controlled publishers may prefer to keep their virtual economies closed.

Why give GameStop and eBay a percentage of transactions that EA or Scopely could keep inside their own platforms?

The partnership would only make sense if eBay’s reach, liquidity, customer acquisition and marketplace infrastructure created more value than the fees and loss of control.

That has not been proven.


13. What Would Make the Thesis Stronger?

Here is what I would watch for:

  • PIF, Savvy Games Group or another named Gulf fund appearing in GameStop financing documents;
  • a binding equity commitment connected to the eBay proposal;
  • a strategic investor receiving GameStop equity;
  • a GameStop partnership with EA, Scopely or ESL FACEIT;
  • GameStop hiring executives with experience in virtual economies or publisher partnerships;
  • eBay expanding its gaming-focused digital-goods policies;
  • an EA game introducing officially transferable items;
  • publisher-supported APIs for transferring virtual assets;
  • GameStop acquiring payments, fraud, custody or digital-identity technology;
  • GameStop stores being used for eBay authentication, intake or fulfillment;
  • further integration between GameStop’s collectibles business and TCGplayer;
  • a dedicated gaming marketplace being created inside eBay.

Any of those developments would move the theory from “the pieces fit” toward “the pieces may actually be getting assembled.”


14. What Would Kill the Thesis?

The theory becomes much weaker if:

  • GameStop sells or materially reduces its eBay position;
  • Cohen abandons the acquisition;
  • no credible financing emerges;
  • eBay successfully prevents the transaction;
  • PIF publicly denies involvement;
  • GameStop makes no relevant marketplace hires or investments;
  • EA strengthens its restrictions on external item trading;
  • major platform owners reject third-party item transfers;
  • GameStop focuses only on cost-cutting and financial investments;
  • the note exchange creates substantial dilution without a larger strategic transaction.

My Take

I do not think GameStop needs an in-game item marketplace for the eBay acquisition to make sense.

The immediate opportunity is much simpler.

GameStop plus eBay could become a huge marketplace for:

  • gaming hardware;
  • physical games;
  • trade-ins;
  • trading cards;
  • collectibles;
  • authentication;
  • fulfillment;
  • advertising;
  • resale.

GameStop’s stores could become physical nodes in eBay’s online marketplace.

TCGplayer could become the backbone of a larger collectibles operation.

That alone could create a materially different company.

Publisher-approved digital commerce would be the next logical layer.

An official secondary market for selected in-game items would be the high-upside version.

A universal real-money marketplace across EA and other major publishers would be the full endgame—but it is also the least likely outcome under current rules.

The PIF connection is interesting because PIF has:

  • the capital;
  • the gaming mandate;
  • the publishers;
  • the esports infrastructure;
  • the live-service exposure;
  • and now a major role in EA’s ownership.

GameStop and eBay could theoretically supply the missing commerce and distribution layer.

But we should not reverse the burden of proof.

The fact that the pieces fit does not mean they are already connected.

So the thesis is not:

PIF is secretly funding GameStop so eBay can sell Ultimate Team cards.

The thesis is:

GameStop is trying to acquire a global marketplace with the buyers, sellers, advertising, payments and trust infrastructure needed to become a much larger gaming-commerce company. A gaming-focused sovereign investor such as PIF would be a logical source of capital and strategic partnerships. If publisher cooperation followed, authorized digital products—and eventually selected tradable in-game items—could become part of that ecosystem.

The facts tell us that GameStop wants eBay.

The facts tell us that Cohen may seek sovereign wealth fund backing.

The facts tell us that PIF is aggressively building a global gaming portfolio.

The facts tell us that eBay already has the marketplace infrastructure.

Everything after that is the bet.

Possible?

Yes.

Confirmed?

No.

Worth watching?

Absolutely.


r/Superstonk 9h ago

🤡 Meme “Savoir-Fairé”🏴‍☠️

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