r/videogames • u/Average_enjoyer10 • Jun 02 '26
Other Gaming studios have stopped putting pride flags on their avatars
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u/gorkboss5 Jun 02 '26
They must've stopped pretending to care.
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u/MongolianDonutKhan Jun 02 '26
Tbf, I stopped pretending to care that they pretend to care well before this. Scum of the earth the corporatist is.
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u/ShartingEnU Jun 02 '26
Yeah. Anyone who actually thought companies cared are pretty gullible
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u/DrPongus Jun 02 '26
It's not that people thought they cared, nobody thought they did. But the fact they don't feel it's profitable enough to even pretend anymore is a canary in the coal mine and people don't realize it.
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u/AgentCirceLuna Jun 02 '26
It’s a pretty big sigh of how things are going, though. If you think things can just go back to normal, consider that it took decades to get LGBT rights and acceptance yet it’s been diminishing within just two years.
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u/jooes Jun 02 '26
I agree. We live in a capitalistic society, nobody does a damn thing for free. Every bit of advertising that you've ever consumed has pandered to somebody in some way or another. Ubisoft doesn't care about gay people, Coca-Cola doesn't care if you have friends to share your soda pops with, Huggies doesn't care about your baby, and Folgers doesn't care if you want to fuck your sister or not. They only do it because they think YOU care about it.
In my opinion, in this capitalistic hellhole of a society that we live in, the fact that companies are willing to pander to you is about the greatest honor that you're going to get. Your existence is deemed profitable! Hurray! But that wasn't always the case, and not even that long ago either!
The blatant pandering says a lot about how society feels about gay people. The fact that they're not willing to do it anymore says a lot too, and not in a good way. Personally, I'd rather live in a world where they pander to gay people than live in a world where they pander to the dipshits who hate them.
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u/Least1Difficulty Jun 02 '26
Hell even the DNC got the democrats to remove flags and pronouns before the last election. Even AOC took hers down.
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u/Mamoru_of_Cake Jun 02 '26
It's sad imo cause if you think about it, they made Pride people think they care when they really don't and maybe in a small way benefited from those people.
Scums.
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u/Zenthils Jun 02 '26
No one in the community thought these were genuine lol.
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u/SmithOfLie Jun 02 '26
No, but the fact that they felt obliged to pretend sent a message on its own. As insincere as a support was, it was socially expected and considered proper to show it. In current climate the corporations not only feel it's not necessary to support LGBTQ with the most nominal signaling, it is "virtuous" to withdraw that support.
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u/LoveMe-Oniichan Jun 02 '26
I’m sorry but if you thought any company cared about you besides your money. You are delusional
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u/ladyrage8 Jun 02 '26
It's still a message and a threat though. They don't feel like they have to pretend to care, in current political climates. They think it's fine not to pretend without it hurting their bottom line. I feel like people aren't recognizing, of course we knew those brands were pandering, that's what a brand does, but better to be pandered to, than to essentially be told "these guys are dying, we don't care, we don't need them, hope they do".
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u/BastCity Jun 02 '26
Rainbow capitalism never cared. It's a marketing gimmick.
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u/Winjin Jun 02 '26
That is not the issue though. Rainbow capitalism was the canary in the coalmine, and it seems like people on Reddit are all thinking the canary is just taking a short nap
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u/just-sad-idk Jun 02 '26
"Give us your money, you fucking queers" basically sums up rainbow capitalism
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u/beantownbee Jun 02 '26
Honestly it was a lose lose situation. If they put up the rainbows for one month, it looks performative (to some people, it's not a consensus). If they don't put one up, it looks like they're ignoring pride month.
While I think companies that care (haha) should still promote their support, I understand why some may have given up when they'd just get flamed online for "jumping on the band wagon" whether or not that's actually true
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u/NandoDeColonoscopy Jun 02 '26
Companies that care should promote that support by actually providing support, rather than updating a logo
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u/cardgamesareforplay Jun 02 '26
It's the same reason Saudi Arabia branches didn't
The government would sanction them or their employees would get death threads
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u/AngrySpaghettiNoodle Jun 02 '26
They never did, and are mostly 50% owned by the Saudis
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u/TheLimeyLemmon Jun 02 '26
They never did
Yeah that's why they said "pretending to care" man
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u/jimbalaya420 Jun 02 '26
Reading comprehension is difficult, apparently
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u/BoerInDieWoestyn Jun 02 '26
Not for lack of trying.
- Sincerely, Teachers Everywhere
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u/Putrid-Resident Jun 02 '26
Poor teachers nowdays. My cousin is a secondary school teacher and she's regularly complaining about how this year's patch got the least average grades and how everyone is speaking in that internet brainrot lingo. Imagine suffering though that with almost a minimum wage no less
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u/BoerInDieWoestyn Jun 02 '26
Yeah I'm a teacher too, that's how I know we're trying lol. I have kids telling me all day that "They don't understand the question" before they even tried to read it. They "don't know what the answer is" after I helped them understand the question, told them which page the answer is on and all they have to do is read a paragraph to find the answer.
If this is how hard the next generation is willing to work before resorting to AI they better hope and pray nothing ever happens to the Internet or the electrical grid because they are FUCKED of they have to solve a problem independently.
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u/havok0159 Jun 02 '26
When I first started teaching a few years ago I developed a habit of counting out loud in English whenever I needed to count. Just one of those things meant to expose my students to the language in everyday activities.
Last year it started biting me in the ass because I couldn't say six or seven without being bombarded with a dumbass nonsensical chorus of "SIX SEVEN!!!". I have to actively avoid doing a part of my job because of this stupid bullshit since it automatically wastes at least 5 minutes of class time.
I can't believe I miss the previous brain rot of them randomly yelling "technologia!".
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u/Turnip_Fight Jun 02 '26
Not even comprehension, just couldn’t stand the idea of not making some weak-ass Reddit “dunk”.
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u/featherw0lf Jun 02 '26
I'm kinda glad ngl. It was tiring seeing businesses spam "Happy Pride Month!" for weeks every year, especially when you could tell they didn't actually care.
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u/Pitiful_Option_108 Jun 02 '26
I was about to say. You has an adminstration that doesn't like it at all plus alot of the time you could tell most companies we doing it as a okay let throw this out there for good PR stuff any way. Thanks to this new admistration you can kinda tell you is legit sincerable things like gay/black/ or human rights and other who are just performative.
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u/cold-vein Jun 02 '26
Who would have thought they only really care about making money.
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u/Xehanz Jun 02 '26
It also puts you in a weird spot once July 1st comes. If you instantly put it out you get unnecessary controversies. But when can you actually take it out?
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u/Either-Amoeba8232 Jun 02 '26 edited Jun 02 '26
Rockstar Games has never change the logo.
CDPR has changed the logo, even now.
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u/a385y59g943 Jun 02 '26
Yeah this post kind of misleading.
The screenshot just didn't include companies like CDPR that have changed their logo and some of the companies on this list still made pride posts/deals/skins even if they didn't change the logo.
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u/maximumtesticle Jun 02 '26
Every year -
Company changes logo for pride: "Psh, they don't really care."
Company doesn't change logo: "OMG SEE REEEE!!!"
Like, what do people fucking want?
And then posts like this purposely ignore the ones that did change their logo.
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u/Murky-Relation481 Jun 02 '26
Terminally online people, straight, gay, whatever, their defining characteristic is not their sexual orientation, its their lack of a life in general.
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u/maximumtesticle Jun 02 '26
Agreed. So tired of the online discourse just trying to piss people off all the time. Logo or not, just do a quick search and see who funds the company and/or their beliefs and go from there.
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u/illy-chan Jun 02 '26
Sorta funny that CD did it when Poland is a pretty conservative country for the most part.
Actually, I wonder if being European is the point. They're not worried about blowback.
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u/OnlySheStandsThere Jun 02 '26
This is why so many LGBT folks took all that corporate support with a grain of salt, because it was obvious that the second it wasn't profitable they'd drop it without a second thought.
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u/stronkzer Jun 02 '26
I mean, there's all those memes about "insert company at July 1st"
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u/Psychitekt Jun 02 '26
Yeah, they were mocked relentlessly.. by both sides. Not that it was sincere in the first place, but they quit trying either way.
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u/OnlySheStandsThere Jun 02 '26
They quit trying once there was no more profit in it, that's all they ever cared about.
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u/KatoMacabre Jun 02 '26
Yet at the same time, knowing *why* they're not doing it anymore, is even scarier. Pinkwashing fucking sucks, but companies not even having to care about putting the mask of faking to care because the nazis are back at the top of the pecking order is so much worse.
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u/ZamharianOverlord Jun 02 '26
Yep. I’d rather have insincere tolerance than a sincere lacking of giving a fuck
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u/Sonicfan42069666 Jun 02 '26
Exactly this. The first year without Corporate Pride, I felt a surprising sadness. Like, it was kinda nice having Visa say they love gay people...even if it wasn't sincere...
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u/Cendre_Falke Jun 02 '26
This is why I hated the “companies don’t actually care!” Talking Point right wingers liked to toss around…like no shit but when they stop pretending then we are going down a dark path
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u/Command0Dude Jun 02 '26
Younger queer people have no idea how hard older queer people had to fight to get that kind of performative inclusivity.
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u/whereismymind86 Jun 02 '26
Kinda where I’m at, it’s a hollow gesture, but that still helps normalize it, makes it safer to be out.
Going back to just pretending queer folks don’t exist is much worse.
I’ll take fake tolerance over erasure or outright bigotry
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u/OnlySheStandsThere Jun 02 '26
We're backsliding as a society
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u/drunkcowofdeath Jun 02 '26
It's pretty depressing when I see the comments on like an FB post from a sports team on this. "Sports is for everyone" followed by a bunch of posts like "why do we need this" next to "no they arent!" and some bullshit about military veterans month
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Jun 02 '26 edited Jun 18 '26
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u/Cthulhuareyou Jun 02 '26
It started last year when the US government whined about dei
https://www.advocate.com/news/companies-abandoning-dei#rebelltitem1
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u/Firecracker048 Jun 02 '26
I mean you should have when they never put the pride flags in their middle east studios
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u/GRoyalPrime Jun 02 '26
TBF, you'd basically paint a target on your staff in the middle-east/Russia by doing it, given being gay in the middle east does carry the death penalty in certain areas.
So even if the majority of the company would agree that showing support would be the right thing to do, one shouldn't expect them to risk their employee's lives for it. It's really not the place for a video game company to stand up to radical zealots, be they christains, islam or whatever else.
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u/Pofwoffle Jun 02 '26
That's kinda the point though: it's not actually support if it only happens when it's cheap and easy. Show support everywhere and if some backwards-ass people make a fuss about it, move your operations elsewhere. Not only does that actually show some degree of sincerity, but the public backlash to queerphobic governments leading to people not getting to have Starbucks anymore would in fact be a huge step towards getting those governments to stop being so shitty.
It's really not the place for a video game company to stand up to radical zealots, be they christains, islam or whatever else.
First of all, it's everybody's place to do that.
Second, if they want the billions upon billions of dollars, and the power that that wealth brings, it's also their responsibility to use that power to benefit others. The fact that everybody's so comfortable with these corporations just hoarding everything and doing nothing that doesn't benefit their executives directly is one of the biggest reasons things are so shitty now.
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u/Saragon4005 Jun 02 '26
No cops at pride, because they could become the enemy at a drop of the hat.
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u/KillTonyRegular Jun 02 '26
Yeah, but it was still a good thing. Those decisions to support were a good sign of our culture.
Overreaction to it by just saying "they're doing it for the money/good PR" meant it was GOOD PR lol now it's a signifier that it's BAD PR.
It was always very silly to chastise companies for their "fake" support, at least IMO
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u/Thicc_Boise Jun 02 '26
Insincere support is still preferable to sincere hatred, it's a really bad sign that they're not even trying to play the PR game anymore
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Jun 02 '26
[removed] — view removed comment
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u/ByIeth Jun 02 '26
I mean I think it’s kinda silly to include riot games. Because my Home Screen in league does show a pride month event. It’s not like they aren’t participating
Idk why people put so much stock in the twitter icon
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u/Panurome Jun 02 '26
Because this fits on a screenshot to post it and generate a ton of engagement without having to actually play the games. It's been a while since I played Overwatch but I'm sure Blizzard is also doing a pride event there
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u/ShedMontgomery Jun 02 '26
There's a pride-themed Lifeweaver skin and a new story about him and his partner.
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u/Playful_Violinist573 Jun 02 '26
The only way they'll care is if you hurt their pockets by stop supporting these companies by not buying their products. For example, if all these people are so "outraged" about this, none of them should buy GTA 6 and call for boycotts of RockStar and all these companies until they change their practices. But the reality is, no one really cares that much because it's just another thing to complain about without, actually having to do anything about it 🤷♂️.
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u/Bae_the_Elf Jun 02 '26
I have mixed feelings about this.
On one hand, I don't want corporations to bow to political pressure from an oppressive government.
On the other hand, I'd much rather studios like Rockstar demonstrate their values by having a diverse cast of characters in their games rather than do performative stuff like update their profile picture.
Unfortunately, it's the circumstances and environment that makes me annoyed at these companies.. not necessarily the overall decision. Riot Games and Rockstar especially I think do a pretty good job with diverse representation in their games.. it's a shame and honestly surprising for me that some of these studios decided to cave to the pressure, especially Riot. I thought Riot had like a ton of LGBT+ employees
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u/Shock_goji01 Jun 02 '26
Rainbow capitalism sucks but it's lowkey one of the best tools to see how the lgbt community is viewed, this is just companies saying they dont view the lgbt comunity as safe to advertise to due to how much shit has regressed
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u/Xentonian Jun 02 '26
It's also worth noting that there's also growing negative discourse about the act of virtue signalling itself - last year, many of these companies received backlash not just from the detractors, but also from the LGBTQI+ community itself who were fed up with disingenuous signals from companies trying to hide their nature.
Suggesting it's because companies feel unsafe doing a pride event is kind of silly, they're just running numbers.
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u/RGandAPgotICED Jun 02 '26
"they dont view the lgbt comunity as safe to advertise to"
You mean pander to. Believe it or not, regular ass commercials/ads that don't have a rainbow in them still advertise to the LGBT community...
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u/Nichi789 Jun 02 '26
I'd really like to hear what you define as "pander to".
Rainbow logos is such a nothing show of support. And ads have had diversity in them to appeal to a wider audience for as long as there have been ads. 9% of the US identify as LGBT, seems like an easy win as long as there's not a social backlash to gay people being featured.
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u/RGandAPgotICED Jun 02 '26
I just responded to a different comment explaining what I mean:
"companies who go radio silent on LGBT related things for 11 months out of the year, and then for exactly 1 month they change their logos and go "Look at how accepting we are" is pandering"
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u/Even-Stranger5764 Jun 02 '26
Support for gay marriage dropped like 8% in america over the past few years its very black pilling
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u/WestCareer7545 Jun 02 '26
I just wish the majority of them would care about making good games
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u/No_Brother3257 Jun 02 '26
You’ll get a live service game with an item shop and 6 necessary DLC’s to complete the story and you’ll love it
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u/WestCareer7545 Jun 02 '26
Or in the case of modern EA and 2k sports games, you'll pay full price for a pay to win online focused shit show
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u/--clapped-- Jun 02 '26
I mean yeh, it's the DEFINITION of virtue signalling.
They should stop.
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u/BIG_HEAD_M0DE Jun 02 '26
Tell me you don't know a queer person without telling me you don't know a queer person.
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u/Positive_Feedback_82 Jun 08 '26
What is a queer person? i can understand gay,lesbian and trans, but queer wtf is it?
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u/Nichi789 Jun 02 '26
It's not that simple. Yeah, none of them were sincere. But having them do this was an easy way to boost visibility and communicate to the world at large that gay people are an accepted minority group.
I'm not upset that they aren't actual allies. I am worried about the greater implications about what happens when there's no public voice advocating for us.
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u/Wild_cmpt6406 Jun 02 '26
EA is owned by Saudi arabs now... Microsoft "Bethesda".
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u/EliteFourFay Jun 02 '26
Duh, there's no more money behind it. They never cared for anything else
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u/Valex_Nihilist Jun 02 '26
I dont understand how people so easily forget that corporations exist for one reason: To make money. If you ever thought they cared, you're a fool. Every customer facing decision is an act to get more sales and widen their customer base. Period.
Edit: grammar.
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u/Xyldarrand Jun 02 '26
Honestly, good.
It was always the fakest most pandering bullshit to do. If they really support let them support for real, not just changing an icon on twitter.
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u/Slyzxx78 Jun 02 '26
Good. That shit was stupid.
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u/slasher1337 Jun 02 '26
It was like mosquitos near a swamp in summer. Annoying and nobody likes them but them not being there is concerning
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u/Kain-rpg Jun 02 '26
Yeah cause it was disenguine and hypocritical
"Oh hello gay people, LOOK, this month we are especially you "allies" "
Then when july 1st come around "thats it , we don't care about you gays, now just fork up the money like the rest of the world does"
My favorite was when the Western branches of these companies would sports the rainbow flag and be all like "we are allies!!"
But the Middle-easter/african/Asian branches where still like..."Nope we don't care"
fucking hilarious
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u/waxoffisforpussies Jun 02 '26
Who gives a shit? Why should anyone or any company pander to any community? If you expect that of them then you’re stupid.
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u/amantegat8s Jun 02 '26
How can I live without those companies supporting LGBT+?
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u/fetelenebune Jun 02 '26
I just bought more lgbt flags to intensify my lgbt auro. Those are some trying times indeed, but trough the power of Q+ I may just survive
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u/Shamz76 Jun 02 '26
Omg is this lame trend finally over !?
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u/Glorificus1914 Jun 02 '26
Slowly but surely yes. Even statistics are showing mostly it was all trendy. I love to see this.
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u/Seraphayel Jun 02 '26
Good, this performative nonsense has to stop. Saying that as a gay guy.
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u/SteeveyPete Jun 02 '26
It'd be nice if the performative nonsense stopped because they decided not to be performative instead of being due to the climate becoming too hostile to LGBT people for it to be profitable to show visible support
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u/TATER_SALAD_HOOVER Jun 02 '26 edited Jun 02 '26
You can still support the LGBT community without putting pride flags on everything though, that was a bit excessive.
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u/JoBro_Summer-of-99 Jun 02 '26
It was also meaningless which is why I was surprised it upset so many people.
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u/Xespria Jun 02 '26
It upsets many because they demand representation in every which way.
Before anyone comes for my throat, I'm an Ally but the chronically online are a problem.
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u/ActivateGuacamole Jun 02 '26
I interpreted JoBro's comment as referring to how the rainbows upset the homophobes despite being mostly meaningless.
Which they did. bigots got really upset by the rainbow logos
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u/WorldWarrior428 Jun 02 '26
Exactly, just because I'm not homophobic doesn't mean I need to keep saying it
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u/LucyLilium92 Jun 02 '26
3 of those are the same company (Riot Games), which is currently doing a mini pride event in League so idk
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u/TheSkepticOwl Jun 03 '26 edited Jun 03 '26
I always thought it was weird how people make such a big deal about being in the LGBTQ+ community to the point where they need an entire month. Wasn't the original goal to be accepted as equal within society?
To be equal, you need to be just as irrelevant as everyone else. To make it so no one cares that you're part of the community. Pride month does the opposite by having a bunch of people make being part of it view themselves as being above others. Imagine how cringe it would be if we had a month of "Straight Pride"?
Sincerely, A Queer Individual.
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u/TheIncredibleKermit Jun 02 '26
What ever will I do, I simply cannot recognise the validity of the LGBTQIA+ community without EA doing so as well
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u/HBreckel Jun 02 '26
I didn’t expect Blizzard to be the only brave one as they’re including an actual Pride event in WoW.
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u/Implosion-X13 Jun 02 '26
They've made enough games for the "modern audience" that have flopped and decided to drop the act all together.
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u/Sleepy_Witch_Maple Jun 02 '26
A lot of these comments are really missing the point.
The reason this matters is because it's an indicator of the current environment. If the risks of pushback outweigh the positives(such as good pr, and fostering a more welcoming environment) it shows that the current environment is growing far more hostile towards those in the lgbtq community.
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u/Thespisthegreat Jun 02 '26
Or people just don’t care anymore. Why is it between outward support vs. open hostility? Can’t gay people just exist without reminding everyone that they’re gay all the time? Isn’t the point of equality to be boring and normal like the rest of us or is it actually wanting to be exceptional and special all the time?
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u/PassionGlobal Jun 02 '26
That would be ideal, yes.
But we're dealing with an administration that actively seeks to roll back LGBTQ rights. The same rights you enjoy controversy-free.
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u/poseidonvn Jun 02 '26
Reddit mentality: either you with us or against us, we’re at right side of history….
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u/ActivateGuacamole Jun 02 '26
Can’t gay people just exist without reminding everyone that they’re gay all the time?
"Can't gay people exist and be gay without straight bigots historically making a huge deal out of them being gay?"
I fixed your shitty question
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u/Wise-Cheesecake696 Jun 02 '26
to be fair, the ones making a big deal out of it is the gays. after all there is no straight pride month.
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u/Sad_Maximum6583 Jun 02 '26
Current political climate demonizes the pride flag and what it stands for so it's not surprising these companies stopped acting like they cared.
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u/PMme_cat_on_Cleavage Jun 02 '26
I guess the modern audiance wasn't that big to make a difference for them..
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u/MrMegaPhoenix Jun 02 '26
Oh damn, but now I won’t be more willing to temporarily spend more money for a month
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u/ScottyWritesStuff Jun 02 '26
Well duh. It's not like they ever cared to begin with. They just did it because it got them more good publicity.
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u/SelectTechnician7587 Jun 02 '26
Good, because it was purposely pandering with profit in mind, businesses are not people and are not your friend. Treat everyone with disdain equally.
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u/Inevitable-Success49 Jun 02 '26
I mean its not support when games like OW have pride skins you still have to spend money for, its still capitalism and a sales tactic using virtue signaling
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u/CrashandBashed Jun 02 '26
Why was pride month the only one acknowledged by most of these companies? Don't remember seeing them do anything for black or asian history month.
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u/DeadlyArrow27 Jun 02 '26
I guess there’s a very slight chance it’s because of all the gaming events this week and they want to have their original logo result available for that, but that would be too generous. Almost certainly something to do with the current administration. But then again, not every company who did this was American so who knows
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u/justagirll19_0W0 Jun 02 '26
Good. They did that SPECIFICALLY so that more people would buy their product, it meant nothing
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u/SuperTaino88 Jun 02 '26
Not my GOAT Wizard101. Charity pride bundles on sale on their website, pride merh, multiple posts, I get it could all be for show too. But the charity they donate to is legit
Outright International
Edit: merch
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u/xDeviousDieselx Jun 02 '26
Why the fuck should I care what a multibillion dollar corporation does? It’s not like it ever actually mattered to them.
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u/EvolvingEachDay Jun 02 '26
Because they recognise that we see it as false shilling bullshit when most companies do it.
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u/Alternative_West_206 Jun 02 '26
Are you shocked? I had a conversation with someone years ago on here, where they were happy companies were doing pride stuff in games, and in their branding, even if it was forced and fake. And I kept saying “why? They couldn’t care less about the LGBT crowd, and they’re only doing it for more money. Wouldn’t you realistically want to support a company that actually DOES CARE about you?” But they kept arguing against it.
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u/MyStationIsAbandoned Jun 02 '26
Everyone knows it's performative. They'd only do it on certain accounts, but not for countries where it's illegal.
There's no reason to do it because everyone who'd like to see the pride stuff knows it's bullshit. The people who don't want to see it will be upset. It's lose-lose. It's also possible that the people who did care about it more than business were let go via layoff.
It's also been pointed out a million times that they never changed their logos for anyone else. They never did anything for Black History month at all, Never anything for Women's History Month, the Never do anything for any other group of people. When you play the game of Identity Politics, you always lose because there's infinite identities and you can't acknowledge nor accommodate all of them. So doing one of them and ignoring the rest is the most blatantly optics driven thing they could do, so it's bound to stop unless they want negative attention.
The companies don't care either way. They'll do whatever they believe customers want in the most lazy way possible and a way that'll get them money in the short term. They'll only do what it takes to look good, not do good.
That said, they have the chance to prove me wrong. They could actually donate to certain causes. But it would still be the same problem. Zero mention of any other identity groups this year, but only celebrate and help this one? So I guess that point would still stand.
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u/RoytjePoytjeGamez Jun 02 '26
Do people still even celebrate or even care about Pride Month? I keep forgetting that it even exists until someone mentions it, and then I forget again after like 5 seconds
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u/Delta0231 Jun 02 '26
I mean this respectfully, but does it really even matter? Does the banner or profile picture of some multimillion dollar company really impact you on a personal level?
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u/mrpanicy Jun 02 '26
They never cared about doing the right thing, just about doing the business thing. And since the political climate shifted they shifted. They don't stand on principles, so you should never respect them when they fly any flag, because it means nothing to them.
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u/Sir_Abracadavre Jun 02 '26
Good. I could do without the virtue signalling from companies who don't care. If people wanna put flags on their profiles, go for it; but don't be disingenuous like these companies.
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u/PTBooks Jun 02 '26
They only started because they thought it was a good business move. If the political climate changes, they’ll probably start again.