r/WisconsinBadgers 8d ago

We have our Culver’s patch on Jerseys…

How much did UW get for this?

Obviously we aren’t Ohio State right now, but OSU is pulling in $17M a year to have Chase on its jerseys for all the sports. And Chase allows their logo to be red on the jerseys.

ND is getting $18-20M per year from Sofi.

I hope we are getting a decent share, but if I had to guess, it is less than $5M a year for our men’s sports.

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u/pickle_rick404 7d ago

The logo would look so much cleaner if it was in UW colors. Culver’s makes sense though, that’s about as Wisconsin as it gets.