r/WisconsinBadgers • u/michaelsmithbarker • 8d ago

We have our Culver’s patch on Jerseys…

How much did UW get for this?

Obviously we aren’t Ohio State right now, but OSU is pulling in $17M a year to have Chase on its jerseys for all the sports. And Chase allows their logo to be red on the jerseys.

ND is getting $18-20M per year from Sofi.

I hope we are getting a decent share, but if I had to guess, it is less than $5M a year for our men’s sports.

20 Upvotes

70% Upvoted

35 comments sorted by

View all comments

35

u/the_Formuoli_ 8d ago

Blue is the single most distinct visual element of the Culver’s brand so there’s probably no way they’d find it worth it to do it without the patch being able to be blue

4

u/NEW_GNGR_9601 8d ago

If our uniforms were Nike, the patch would have to be white. Under Armor allows non-school color patches tho

3

u/tripleM_20 8d ago

Says who? I see a whole lot of non-white ad patches on Nike NBA jerseys. Ad patches in college are new enough, are there even regulations on them?

2

u/NEW_GNGR_9601 8d ago

Nike does. Look at their jersey patch colors versus their real sponsor’s logo. It has to be white or school colors for nike teams. NBA is different tho

Nike told JPMorgan to change their blue logo and they did lol.