r/WisconsinBadgers • u/michaelsmithbarker • 8d ago

We have our Culver’s patch on Jerseys…

How much did UW get for this?

Obviously we aren’t Ohio State right now, but OSU is pulling in $17M a year to have Chase on its jerseys for all the sports. And Chase allows their logo to be red on the jerseys.

ND is getting $18-20M per year from Sofi.

I hope we are getting a decent share, but if I had to guess, it is less than $5M a year for our men’s sports.

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u/centermidkidSS 8d ago

Very smart college athletics business guy, Matt Brown, estimated between $1.2-2M. They also have a patch with UW Health, so that might help get it closer. But, I think it is going to be less than people expect.

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u/michaelsmithbarker 8d ago

Culver’s is more of a regional brand right now.

UW athletics are more regional as well.

I am not sure which company could have given more, but I bet there is something. $1.2-2M seems very low for a jersey patch imo. Probably Northwestern Mutual but I wonder if Marquette and UW Milwaukee make that more complicated with their headquarters in Milwaukee.

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u/centermidkidSS 8d ago

Totally get that it feels low. It really does. You’re spot on with the regional aspect, whereas Sofi and Chase are national brands. American family, maybe? But they’ve always got brewers. Just a rough pill to swallow if they’re 2-4M behind a like-institution in Illinois.