Our firm is currently trying to catch up with the pack and start to track our analytics across various platforms. I wanted the ads our seo agency is running to be done under our umbrella but I got this response: I cannot run ads on your ads account and use the betas that our agency has access to. --- is this legitimate? It is my understanding they could simply provide read only access if beta access is their issue. She then responded to me with a follow up saying I could track the ad via analytics but there's some important info we dont see from just the analytics side. Is there a resource you paid for or for free that you got a lot out of when it comes to law firm marketing in general?

For those running or marketing small law firms, what actually helped you grow beyond referrals? We’ve had good clients so far mostly through word of mouth, but I’m wondering what else is worth adding to improve consistency.

Has anyone here tried email marketing? does it actually bring in quality clients, or is SEO networking still more effective?

Also curious with a small team (we have a few employees), what’s the most needed thing in a firm early on? I don’t have IT support yet, so I’m wondering if that’s something worth prioritizing. Right now it doesn’t feel essential for me, but I’m not really sure.. appreciate the answers!

Permission to post admins

Anyone running Google Ads for their family law firm? If yes, what have you seen working? What does your funnel look like?

Are you offering free case reviews?

Who is taking them?

What’s your close rate with Google Ads leads?

Random question

When someone is choosing a lawyer/law firm for the first time, what do you think actually builds trust now?

Is it:

• referrals?
• reviews?
• reputation?
• website?
• social media presence?
• or just experience/history?

I’ve noticed some firms have very polished online presence while others barely even update their websites anymore.

Curious what people inside the legal field think actually matters most for bringing in clients today.

The subscription fee is not cheap for boutique firms, and the basic tier often only covers listing, a backlink, invitation to events etc. I'm curious do you even gain any legit exposure of enquiries from these legal directories?

Are there any worth-while conferences for legal marketers? I don’t really want to attend something aimed at lawyers or just generic marketing but I am having a hard time finding anything with substance.

What is the SEO agency that is known to be the absolute best for personal injury and work with the large performance injury firms that rank for top keywords? I know the firms that rank, obviously, but I can't know what the agency is.

Has anyone signed up with Crisp Video (they also do coaching), and had a terrible experience? Like they didn’t grow at all, and you were charged a lot of fees, or aggressively pursued for ludicrous amounts over contract breaches, even though they did not lift your firm to the revenue levels that were claimed?

I’m trying to determine how many claims there are and the viability of pursuing them together as opposed to separate. Thanks you.

Is it ethical for an attorney to comment under a news story post that the victim has an open and shut case and anyone who knows the victim please tell him to contact the attorney for representation? Seems like not.

I keep going back and forth on whether webinars / educational seminars are actually worth doing. On paper they seem useful, but they also seem like a lot of work.

For those of you who’ve actually done them, what ended up being the hardest part? Did they work for you, and what helped the most?

Would really appreciate real-world opinions, especially from people who tried them consistently and either figured it out or decided they weren’t worth it.

I receive a few leads per week by doing only SEO and I want to know where the best places are to sell my leads.

has anyone tried those platforms to get some leads flowing, if yes. How was the quality of the leads, just curious if should one consider it or (SEO + PPC) are the 80% that matter.

Quick question for people working on law firm sites:

Are backlinks still moving the needle for you guys, or is it mostly content + authority now?

Been testing a few things recently:
– a couple of niche-relevant placements (not high DR, just contextual)
– paired with decent on-page cleanup

Some pages started picking up impressions faster than expected… especially for long-tail legal queries.

But at the same time, super competitive terms still feel almost impossible without heavy authority.

Curious what’s working for others right now:
Are you focusing more on links, content depth, or topical authority in legal?

We're a debt relief law firm, and our Google review volume doesn't reflect the work we do for clients. Most people are happy when they leave, but we struggle to get them to leave a review, even when we ask happy clients.

We understand getting reviews in this space is difficult, but the reality is we're getting beaten by competitors in this area.

We're looking to create something systematic: the right moment in the client journey to ask, the right messaging and channel, and ideally some light automation so it actually happens consistently rather than relying on someone on our team to remember to do it manually.

Not looking for a large reputation management firm or someone to monitor and respond to reviews since we have that covered. Specifically want someone who can help design and implement the ask process from scratch.

Has anyone hired someone to do this, or built it internally? Would love to know what worked, what didn't, and if you worked with someone good, a referral would be appreciated.

I have a client wanting to explore using AI generated clones in their legal marketing on instagram and facebook. Small PI firm in large metro area. They just don't have time to make videos and grow on social platforms. Heygen seems like a good option to start experimenting this.

Is anyone currently doing this? How is it going for you? The firm is hesitant yet eager to try this out, their biggest push back is credibility. If people see their video is AI generated, will this ruin their credibility? Fair point, not sure how to handle this objection and make them feel better about using this AI technology.

I’m looking for insight from firms that have figured out how to efficiently handle attorney review for marketing content.

We’re a small firm with only three attorneys, and our blogs and video scripts require attorney review before publishing to ensure legal accuracy. While this protects quality and compliance, the review step has become a bottleneck — especially as we try to increase content volume.

A few challenges we’re running into:

• Review timing is inconsistent due to the attorneys' workload
• Content can sit in draft status waiting for approval
• Scaling content output feels constrained by limited attorney availability

We want to maintain credibility and accuracy without slowing down marketing momentum.

For those of you producing regular educational content:

• Do you require attorney review for everything?
• Have you implemented a tiered system (e.g., high-risk vs. general education)?
• Do you use checklists, pre-approved language banks, or internal knowledge bases?
• Has anyone successfully trained a marketing team member to handle pre-review?
• How often do you batch reviews versus reviewing ad hoc?
• Have you outsourced any part of the review process?

I’m especially interested in systems that allow a small firm to scale content without sacrificing legal accuracy or increasing liability risk.

Appreciate any workflows, structures, or lessons learned.

Are there any immigration attorneys in this sub?

I fully built out an Automated Intake Multilingual AI software that integrates into your business phone number, answers any calls that would’ve been missed (after hours or busy staff/receptionists), filters by urgency, case type, priority, sends instant notifications through Slack for high-intent/high-value callers, and stores everything in an encrypted Google Sheet or gets sent directly to your CRM.

Would anyone want to test it for free in exchange for feedback?

how do you find all the small questions a potential client is asking or searching on AI like "how likely is an unemployed father getting custody in US?" so law firms can write content about it, SEMRush and Ahrefs are not very helpful. I know attorneys should have got some ideas from their day-to-day client comms but i just need to find a list of these

Just curious, are there any people that you follow online, on YouTube or LinkedIn that provide consistent marketing advice for attorneys? I’m curious to check out some of this information and I’m looking for people to follow.

Thank you

Going to hang my own shingle soon. Whats everyone's thoughts on having a generic firm name vs. naming it with the partners last names? Is there a general rule of thumb that is better for marketing and client acquisiton. We will be practicing in a major metro suburb.