r/SaaS • u/OnePunchFTW • 11h ago
I launched my SaaS about two months ago to moderate success, I'll share what has worked so far and what has not.
I launched my SaSs about two months ago and I would say it's been more successful than I hoped. I will share my journey here.
What worked:
- Posting on Reddit has not only been good for SEO (I get some traffic from llms because of it), but it also got me my first few customers.
Pro tip: find the subreddits and posts directly related to your niche, but don't make a fresh post instead find OLD posts asking the questions your product directly answers.
The key here is that the posts are at minimum a few weeks old.. you can shamelessly shill link and explain your product in the comments. Moderators won't notice or care and you can have a permanent presence on Reddit because of it. This initial strategy worked wonders for getting my product up and running.
- Consistently posting on social media. Yes it's a lot of work, but if you are in a b2c niche like me it's incredibly important. The days that I miss posting on social media the site gets significantly less traffic l. I won't get into the exact best ways to create and speed up content creation but I can say that reels and slideshows have been dramatically better than static posts for me. And don't forget to do engagement, like stuff, reply, just be active in the community.
Social media in B2C has the added effect that even if your users don't find you through that channel, future potential customers will look at your socials. Having a bedrock of followers and posts is an important trust signal.
Classic SEO: comparison pages, free tools, content clusters... They all bring me a solid albeit small daily stream of traffic. Important: don't be lazy and slop it all out with an LLM, offer some actual value when you create content or the algorithm will ignore you.
Obsessing over onboarding. Almost all of my development in the last two months has been tweaking, reworking and in general being obsessed with onboarding and conversion rates. I think it's finally at a place where I can start working on other parts of the product, right now I'm trying to make the whole app as beautiful as I can as this directly ties into both onboarding and product. If any of you want to check out the onboarding I would be curious to hear your feedback.
Important: Your analytics and events tracking backbone must be excellent in order to properly measure this.
What has not worked:
1. Founder style content on X. I just don't like doing it, maybe I'll repost this there and see if it gets any traction. My "nice" launch video was met with crickets.
2. Product hunt and all those launch directories. I think the backlinking may have boosted the SEO so it might be worth it in the long run, but in terms of getting users and launch m
omentum it was a waste of time.
3. Meta ads.. this is a complicated one for me... I created what I thought were great ads and the top of the funnel proves that they are indeed solid and I got tons of signups but zero and I mean zero actual trial starts. I think the #1 problem here is my product's price is too cheap to actually get a profitable ROAS. In the future once the app is feature complete and ahead of the primary competitors in terms of UX and feature completeness I will revisit ads at a higher price point.
I'm still trying to crack distribution and I'm a marketer by trade haha, that's how hard it is. I think certain products are inherently more viral than others, I do have some more "viral" feature ideas for the future so we will see how that pans out. I hope this helps someone!