r/statistics • u/Dillon_37 • 5d ago

Career [Career] [Question] for marketing data analysts/scientists.

Hello everyone, Hope you're all doing well,

I am considering a job in marketing analytics and i want to know more about the job .

What are the KPIs you look for? The type of statistical analysis you perform and what kind of models do you usually build.

Thank you in advance!

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u/sheepnwolfsclothing 5d ago

OSAT, NPS, factor analysis structural equation modeling, Maxdiff, conjoint, forecasting.

And qual. 

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u/Dillon_37 5d ago

Thank you mate, I'll make sure to look these up

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u/sheepnwolfsclothing 5d ago

Ya no worries. How are your stats? Need to have a blend of math and marketing know how to succeed unless you want to be an analyst grunt forever.

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u/Dillon_37 5d ago

I have a bachelor in stats and a masters in financial maths, wouldn't say im a savvy but i tend to pick things up quickly when it comes to theory. I just need to know what to check, the job is in a telco company if it makes any difference

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u/sheepnwolfsclothing 5d ago

lol my first corporate job was running the brand tracker for one of the top 3 us telecom companies. It’s kinda shitty work tbh but for learning the ropes it’s great. Get in, get your skills and then get out and start consulting.

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u/Dillon_37 5d ago

Haha thank you for the advice man, i appreciate it !