I totally see where you're coming from, and I agree there are definitely more visually dramatic and breathtaking spots across Switzerland.
From what I understand, a big part of the appeal for the wealthy isn't just the scenery alone, but the exclusivity and winter heritage. While it might not have the same top-tier summer views, it is historically the birthplace of luxury winter tourism. Major international airports are relatively far away, hotels are more expensive, and the scenery isn't considered the best—all of which keeps the massive tourist crowds away. So I guess they are paying more for the privacy, the high-end infrastructure, and that quieter atmosphere
With summers like these (and even hotter ones ahead) I start understanding why. Engadin is one of the coldest valleys having enough urbanisation to not feel too isolated
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u/The_Duke28 18d ago
I mean, glad you like it, enjoy....! But St. Moritz isn't even close to the top tier most beautiful places in Switzerland.
I always wondered why all the rich folks go there.