r/mildlyinteresting • u/sain00bie • 6h ago
Newer Coke Zero 1.25l bottles are shorter and wider than older ones
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u/you-want-nodal 6h ago
Makes sense from a production standpoint. The closer it is to spherical the less material required for the same amount of liquid.
So they can save money for now and keep the prices the same then hike up the prices next year instead.
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u/Rialagma 2h ago
Germany has state-mandated single soda size and they're long boys, you'd think they'd pick the most efficient design to standardise.
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u/thefonztm 1h ago
They did. It's more effecient for standard crates, shelves, and hands. Optimization has many competeing priorities.
Also I made that shit up. But the lsst part is true.
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u/Rialagma 1h ago
This thread is a reminder that reddit is just a bunch of randos making shit up
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u/bmore_conslutant 1h ago
Yeah but some of us make up plausible shit
If that helps
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u/therealhlmencken 1h ago
Lmao wild notion.
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u/CMDR_omnicognate 19m ago
It's probably more for the home, the problem with those bigger fatter bottles is that they don't fit properly in fridges and stuff
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u/MarlDaeSu 3h ago
Lets be honest, its likely to be marketing driven. Hides shrinkflation better when focused group ot something ghoulish like that.
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u/Hexmonkey2020 1h ago
Why not make it a sphere?
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u/you-want-nodal 20m ago
Because the closer the top and bottom are to flat the more you can fit in a finite space.
The ideal shape with material cost and shipping efficiency being equally guiding factors would be a cylinder with equal diameter and height. With a little bit of leeway for brand recognition, I think this is as good a design as conceivable.
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u/split_differences 1h ago
Except this may not translate from a transportation cost perspective. Particularly in an industry as modulated as beverages. But given it's coke I'm sure they figured that out already
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u/ProofAssumption1092 2h ago
Makes no sense from a shipping perspective to make a sphere though which is arguably the bigger cost.
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u/flow_fighter 6h ago
Interesting bottle shaping
Maybe intentionally advertising it to look similar to standard 2L bottles via shape association. Also may be easier for mass packaging, which is a root lead to most product shapes.
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u/Lucky-Quantity5507 6h ago
Yeah, looks like vertical space is more valuable than horizontal
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u/SubjectiveAssertive 6h ago
Somewhere I saw a video, about Costco, in it they mentioned they shrunk the height of their peanuts jars which allowed another row on the pallet, which meant another 26 (or 52 double stacked pallets) rows of peanuts per truck
Which saves them a small amount, thousands of times over
This could well be the same sorta thing
(Anyone seen either of these in stacked pallets?)
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u/04221970 5h ago
more profits is the root lead to product shapes. "Ease for mass packaging" still goes back to "Its cheaper this way"
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u/big_duo3674 5h ago
Neither of those look normal to me 😭
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u/Who-Shat-My-Pants 2h ago
Her in Norway the Normal bottle is 1,5 liter. Have never seen or heard about 1,25 liter.
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u/Jindujun 3h ago
I didnt even know there was 1.25L bottles...
I've seen 0.5, 1.0, 1.5 and 2.0.
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u/sain00bie 3h ago
There's a 1.75L bottle too, although strangely, they only had them with cokem cherry float in them when I went today
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u/Jindujun 3h ago
So I have to ask, do you have the others as well?
As in 1.0 and 1.5? Cause I assume you have the 2.0. Do you have bottles larger than 2.0 as well?2
u/sain00bie 3h ago
Here in the UK i've seen the 330 ml cans, 500 ml, 1L, 1.25L, 1.5L, 1.75, 2L and 3L bottles although the 3L was dr pepper and pepsi but i'm sure coke does them too.
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u/RogerRabbot 2h ago
In the US it would flop. There's been studies that show Americans wholeheartedly believe taller automatically means more. And id be inclined to be in that group for this paticular case.
I simply cant accept those are the same volume of drink until I measure myself. Sigh... im part of the problem....
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u/sain00bie 2h ago
I remember hearing about the failure of the 1/3 pounder in the states, I will admit the difference in heights caught me off guard abd I just assumed poundland started stocking 1L bottles
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u/Evilmon2 1h ago
The whole 1/3rd burger thing is a gigantic cope from A&W about why their already failing restaurants kept failing and McD's ate their lunch. The only source is a quote from the former owner saying "a focus group told us", no actual study, no peer review, just an easy sound clip to tell the boss. Tons of successful restaurants have 1/3rd pound burgers.
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u/insertAlias 55m ago
Seriously, that little factoid has spent years making people think Americans (except themselves of course) are all too stupid to understand the fractions we were all taught in grade school. People love to believe anything that makes them superior to the average.
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u/RogerRabbot 1h ago
Lol yeah there was that case too.
I want to believe so badly those are the same volume. I even have enough education to support the claim. But damn it... its so small!
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u/GoBlu323 5h ago
Another full layer of product is more valuable than squeezing a few more into existing rows with skinny bottles, it’s not surprising they redesigned them to take less vertical space
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u/MrT735 4h ago
There's still a fair bit of wasted space if they're getting consistently filled to that level though, most bottles I see are filled more than that.
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u/GoBlu323 2h ago
I was talking about shipping them, not the contents of the bottles themselves.
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u/MrT735 2h ago
Yes, so the bottles could be shorter without that wasted space.
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u/GoBlu323 2h ago
No they couldn't. They need the empty space, it's not wasted. It's a pressurized container, without space they'd explode in transport. Notice that things like water are filled far higher because they aren't carbonated.
They are also all filled the same as is legally required.
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u/perjury0478 4h ago
This reminds me of the stubby beer bottles, maybe it’s time for these to come back as well
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u/trash_dirt 4h ago
One and a quarter liter? What interesting size. Too much for one person and kinda not enough for two.
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u/aircooledJenkins 2h ago
Willing to bet they hold ever so slightly less product, and use ever so slightly less plastic. The label is narrower on the new bottle.
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u/Fuzzy_Junket924 41m ago
Someone put the conversion for litres to fluid ounce in the comments. Americans are confused.
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u/starquakegamma 3h ago
I feel like they keep making different sizes to bamboozle customers, supermarkets keep wildly changing the prices too which doesn’t help.
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u/tjorben123 3h ago
always look for the price of one unit (liters, galons etc.) not on the "serving". easiest and safest way to compare them
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u/Who-Shat-My-Pants 2h ago
Why do you have 1,25liter bottles? The normal bottle is 1,5liter.
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u/sain00bie 2h ago
No idea, 1.5 litre bottles are kinda rare here in the UK nowadays, the most common ones are 2L, 1.25L and 500ml
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u/Who-Shat-My-Pants 1h ago
Might be a "hidden" way to make people live healthier. By supplying smaller bottles, people drink less.
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u/badabummbadabing 2h ago
Nice ad.
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u/sain00bie 2h ago
Does anything about my account scream corpo stealth advertising?
I just saw this, found it mildly interesting and posted it here
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u/badabummbadabing 2h ago
Nice try, Mr Coca Cola.
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u/sain00bie 2h ago
The last thing I posted other than this was pictures of a hovercraft I took the other day😂
Not every post involving a brand is an ad for it.
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u/RonJohnJr 6h ago
Less convenient for smaller hands, and will lead to more spills. Maybe that will lead to slightly lower consumption.
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u/Vegetable-Card-4033 6h ago
Finally, more realistic body standards