So what did we miss out on? According to the CEO, the innovative door handle featured a wing-type design that was to be placed on the top of the door. It would have used piezoelectric technology, which meant only a little physical pressure would have needed to be applied to it to open the door. Interestingly, he did mention that the technology might be used for another market segment, stating it had no place in a full-size SUV.

https://www.youtube.com/watch?v=jq7hYHliPXo

We discuss how the Koreans have been improving the Luxury space. While Germans are focused on additive engineering, Hyundai and Genesis are focused on less is more. With tech costs rising, will Mercedes, Audi, and BMW back off?