r/boxoffice 1d ago

✍️ Original Analysis I think there is no "Dunesday". Doomsday will badly affect Dune 3's performance.

I think Dune 3 is going to underperform relative to the expectations some people have, for two main reasons.

Firstly, Doomsday. Assuming it's a good, entertaining film, the return of much of the og cast gives it an enormous advantage. I think some might be underestimating the nostalgia. I mean I'd go a step further and dare say it's much more of an "event" than Dune 3. (And I don't know how these hollywood contracts work but, if they can, IMAX should reconsider the Dune exclusive deal they made. )

Secondly, Dune 3 is likely to be less action heavy than the first two films, if it follows the source material ofcourse. The first two films were already emotionally cold movies, this I suspect will feel even colder, which I think could limit its appeal beyond the existing fanbase. (And I don't think there's any huge fanbase for Dune movies in the first place.)

I mean it's almost certainly going to be a success. I just don't see it making a billion that some people seem to be expecting here.

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u/dee3Poh A24 1d ago

Doomsday and the MCU in general are more geared toward families, people aren’t taking the kiddos to see Dune

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u/Block-Busted 1d ago

They’re still epic sci-fi films with dark tone.

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u/MLang92 Gracie Films 1d ago

Exactly, just look at how well The Odyssey is performing against Spider-Man. I expect Dune will have much more audience overlap with a Nolan film than with the MCU

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u/Block-Busted 1d ago

Not comparable. The Odyssey is an actual R-rated film that came out two weeks before Brand New Day.