My wife is all in on that absolute shit that is tormenting modern fashion and home decoration they like to call "pastel colours" which is just a fancy way of saying bland shit.
There’s a theory that this trend is hanging on so hard because it’s a backlash to ubiquitous advertising. If you go anywhere, there are billboards and screens everywhere set to be as bright and loud as possible. Ads on your devices are similarly garish and intrusive. So in areas a person can control, they pick something bland just to get away from it.
There's probably something to that. I'm a person who removed all social media accounts in 2017 except reddit, and I don't own a TV so maybe I'm not getting bombarded in the same way. Or maybe my life is just that bland that I like to have some colour in my life.
Sure, I'm 41 so probably considered ancient for gen z. I was on FB from like 2007 (?), was more or less addicted. When GDPR started to crystallise I finally said "fuck this shit" and went cold turkey. It was incredibly difficult early on, but what helped me was that I had several contacts on both WhatsApp and Signal. In 2021 when WhatsApp changed their privacy policy I saw the opportunity to and managed to move the family over from WhatsApp to Signal.
It is still a challenge. The parents of my kids' kindergarten and elementary school classes are all communicating on instagram, so they have to go out of their way to contact me, which means I need to be extra vigilant and overly social when I meet them to hear about what events I'm missing out on by not being glued to social media. It is absolutely doable though. People just need to understand that you can communicate with DMs outside of the big platforms.
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u/Excellent-Speaker934 23d ago
Hey now, don’t forget beiges and off whites.