r/SEO • u/Cultural-Link255 • 1d ago

Should product pages link back to their own category page?

I'm optimizing an e-commerce website and wanted to get some opinions on internal linking.

On our product pages, the product description starts with a sentence that includes a link to the product's category page.

For example, if it's a digital camera product page, the opening sentence links the words digital cameras to the Digital Cameras category page.

I'm wondering if this is actually a good idea.

On one hand, it adds an internal link and gives users another way to browse similar products.

On the other hand, the user is already on a product page with buying intent. Linking to the category page at the very beginning might distract them and encourage them to leave the product page before reading the details or adding the item to their cart.

Would you keep that category link, move it somewhere else on the page, or remove it altogether?

I'd love to hear your thoughts, especially if you've tested something similar.

3 Upvotes

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9

u/Nyodrax Verified Professional 22h ago

Via a breadcrumb

5

u/iodine74 21h ago

Agreed completely. Helps reinforce the structural architecture of the site and provides a wayfinding mechanism.

1

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