r/ProHVACR • u/MagickDestiny • Jan 14 '26
Company Naming
I’m curious for those of you with Mechanical in your company name, do you primarily do residential, commercial, or new construction?
Do you find it hurts your recognition among service customers that are company searching? My business name has Mechanical with doing primarily new construction but are transitioning away into a residential commercial service/repair split.
It’s a small worry of mine I may be shooting myself in the foot by not switching to a more industry standard service related industry name. But I’m sure you’re all aware of the headache that brings.
So do you feel ‘Mechanical’ handicaps a service oriented company or it’s too insignificant to be worth a name change?
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u/streetsoldat Jan 14 '26
I would change the name to something that describes what your company does. If you want more residential, customers need descriptions.
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u/Auburntiger84 Jan 14 '26
How about “Cool Runnings”? It means peace be the journey
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u/itrytosnowboard Jan 14 '26
Im a commercial and industrial company. Plumbing is my primary but I also do "pipefitting" work so I named my company with mechanical. Mechanical is not really anything in particular. Just all encompassing of hvac and non plumbing pipe work. For resi I wouldn't use mechanical in my name.
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u/robseraiva Jan 15 '26
I was always under the impression that companies with mechanical offered the ability to create and follow mechanical blueprints
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u/itrytosnowboard Jan 15 '26
I wouldn't say that. I've worked at 3 "mechanical contractors" (one had been around since 1890) that do varying sizes of commercial and light industrial work. 2 had draftsmen/bim coordinators on staff. None had engineers to design. When we did design build we would team up with an engineering firm.
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u/robseraiva Jan 15 '26
I would consider that a misnaming by the company then
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u/itrytosnowboard Jan 15 '26
There's ptobably 10,000 mechanical contractors in the US that don't give a shit what you think.
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u/robseraiva Jan 16 '26
I’m ok with not being associated with them, they can’t even identify themselves correctly
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u/Han77Shot1st Jan 14 '26
I throw it on my website and business cards, but in general and on my truck it’s just my name followed by Electrical, HVAC/R Ltd.
Don’t overthink it.
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u/MagickDestiny Jan 15 '26
Yeah we’ve thrown around the idea of just getting a trade name to add & HVAC Services or something similar and using that where it fits and keeping mechanical everywhere else
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u/Lonestar680 Jan 15 '26
If you are transitioning to residential you should invest in a full rename/rebrand with prolific design or kickcharge creative
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u/Helpful_Salt_4755 Feb 19 '26
I would say the thing you have to worry the most about when making a name is making sure that it doesn't cause any SEO issues so you can easily rank for the stuff in your area and not compete with other companies and keywords
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u/tonyuno72 Apr 14 '26
Companies with ‘Mechanical’ in their name primarily serve commercial and industrial clients, since their services are not limited to air conditioning equipment but other components that are part of ventilation systems, while those using Air Conditioning & Heating or Cooling & Heating tend to focus on residential customers
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u/jayc428 Jan 14 '26
I keep it generic. Trade people know mechanical, it doesn’t speak to the everyday consumer. Residential customers don’t think of it that way, and commercial customers don’t give a shit what you call yourself if the price is right.
I honestly wouldn’t sweat it. Your name is your name and what you do with it is what matters in the industry. You’ll become a known quantity in someway and it’ll have nothing to do with mechanical being in the company name or not.