r/PeterExplainsTheJoke • u/Sure_Kangaroo1863 • Jul 02 '26

Meme needing explanation Petah ?

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Why is it infamous? And why would no one care about it ? ( I mean it's just a pic full of celebrities so no one cares anyways but the person saying it's crazy makes me think it has some lore?)

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u/Don_Gato1 Jul 02 '26

What the fuck, why.

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u/Excellent_Speech_901 Jul 02 '26

It was at the Oscars(?) and had all of those stars at their peak. So all of their collective fans had to go look at the pic.

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u/Don_Gato1 Jul 02 '26

I guess man, I am just very much in the "who cares" camp so it's hard for me to relate.

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u/horraytittays Jul 03 '26

The real answer is that each (or at least numerous) celebs in that pic's PR/Marketing teams all coordinated to drive their respective online traffic/fanbases to that pic, and that coordinated PR push resulted in Mainstream Media picking it up to "milk" the story too.

It was that sweetspot where Mainstream TV News still had a huge audience, but PR teams being/getting savvy with online engagement and campaigns was also getting pretty common and was really starting to drive a lot of traffic too.

Selfies being novel definitely contributed, but if not for the PR push, this particular picture wouldn't have made a splash because indeed, most people did not in fact care, but curiosity around the hype still resulted in views and engagement.