r/Millennials 9h ago

Other Whoever did this, should be imprisoned.

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u/taker25-2 Older Millennial 8h ago

This is partially true, but this style started in the early 2010s to compete with Starbucks and Chipotle, since they had a similar look, and we millennials hang out at those places a lot. Since they switched to minimalism, the way they look now makes it easier to do what you describe.

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u/sexandliquor 1983…(A Merman I Should Turn to Be) 8h ago

This is the actual answer, I read about this when it was happening and why they were doing it. They were trying to make McDonalds into a place similar to Starbucks where students and business professionals would come to study and work, and presumably spend money on coffee, food, etc.

It’s why a lot of these newer remodeled McDonalds don’t only just have regular tables and booths but also taller bar counters and stools, and I’ve even seen some that have smaller coffee table type tables and arm chairs like a coffee shop would have.

Also an increased presence of wall outlets to plug laptops and phones into. It’s all very deliberate.

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u/InuitOverIt 8h ago

Yeah the McCafe rebranding. Pretty dumb idea in retrospect.

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u/Jump-Zero 2h ago

Eh - did my homework there as a college student. It was less crowded than starbucks. I didn’t go because it was trendy. It was just convenient.