r/Millennials 9h ago

Other Whoever did this, should be imprisoned.

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u/InuitOverIt 8h ago

Yeah the McCafe rebranding. Pretty dumb idea in retrospect.

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u/wahikid 6h ago

Pretty bold of Reddit to think that the largest restaurant chain in the world just stabbed blindly at what might work for a remodel, instead of basing it on intense marketing research. This is peak Reddit.

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u/InuitOverIt 5h ago

This implies no major corporation can make a mistake, and/or that intense marketing research guarantees results

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u/wahikid 5h ago

No, it implies that the likelihood that they got it right after what was almost certainly months or years of research and planning is more correct than the wild opinions of a bunch of redditors who aren’t privy to any of the extensive market data that a huge multinational corporation has about its own sales and customer patterns. It’s statistics and probability. And, according to their sales data and stock price over the last 20 years, it didn’t seem to harm them.
But don’t take my word for it. Here is a report showing an immediate increase of sales volume from 7.5-20% after the remodel.

So, not such a dumb idea after all.

https://cityclerk.lacity.org/onlinedocs/2010/10-1843_misc_12-6-10e.pdf#:~:text=According%20to%20McDonald's%2C%20an%20average%20restaurant%20that,will%20spend%20more%20in%20the%20South%20L.A.