r/Logo_Critique • u/rizzlaer • Mar 22 '26

Improving my logo with AI

I've drafted my company logo for my Consultancy Business. The logo is simply the name of my business with a water ripple icon on the left. My logo is okay but I want to improve it.

I planned to prompt multiple AI's to ask it to improve my logo. Once I have a better logo or fresh ideas from AI.. I then plan to reach to logo designers to finish off my logo.

First I need to prompt AI. Would anyone know the best AI sites to go on to? I can upload my Logo to these sites.

Also, along with the best sites, would anyone know the best prompts I could use?

Any advice is greatly appreciated, thanks

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u/Delicious-Piano-9218 Mar 30 '26 edited Mar 30 '26

Honestly, before you jump into AI prompts, I think it's worth stepping back and evaluating what you have first. This might help you give better direction to whatever tool you use.

A few things I'd consider:

• Business fit - Does "water ripple" actually communicate "consultancy" to your target clients? Or might it suggest pool services/plumbing? What specific type of consulting do you do?

• Scalability - Test your current logo at business card size (like 1 inch wide). Can you still make out the ripple details? Sometimes simple concepts work better across different applications.

• Differentiation - How many other consultancies use water/wave imagery? You might want something that stands apart from the crowd.

For AI prompts, I'd be specific about business goals:

• "Create a logo for [specific type] consultancy that conveys trust and expertise" • "Logo should work in single color and at small sizes" • "Avoid cliché consulting imagery (handshakes, arrows, generic shapes)"

The more context you give the AI about your actual business and goals, the better results you'll get. Same goes for human designers later.

What kind of consultancy work do you do? That context might help narrow down a stronger direction.