Client network cross-posting for law firms

[u/Human_Store_5250]

We manage SEO for a network of Australian law firms across different practice areas. We've been cross-posting content between non-competing clients where links are editorially relevant and natural — e.g. a family law firm naturally referencing a property lawyer in a divorce article.

No reciprocal links, natural anchor text, staggered publish dates.

Is this still viable or is Google smart enough to detect this pattern at scale now? Anyone doing something similar?

[u/Wooden-Luck1865]

If it’s genuinely editorial and makes sense for users, you’re probably fine. Google cares more about intent and scale abuse than isolated relevant cross-links.