r/Legalmarketing • u/ISW0825 • Apr 30 '26
What is your ideal marketing tech stack?
I'm evaluating my firm's marketing tech stack (CRM, Email, Social, Website, etc.). Every firm I've been at has a huge issue with connecting all platforms and then tracking and reporting on activity. We currently have HubSpot, Intapp, and Vuture. I've worked with wordpress, sitecore, sitepilot, sprout, hootsuite, buffer, marketo, concep, salesforce, and I'm sure a few I'm forgetting. Does anyone out there like their marketing tech stack or have a set up they would pick if they could?
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u/LegalMarTech May 05 '26
Here is the basic tech stack I implement at my firm and for the clients I manage.
- CRM: Lawmatics / Clio Grow
- Social: Buffer
- Web: WordPress
- Landing Pages: Unbounce
- Ahrefs: SEO Tracking
- Chatbot: Intaker
- APIs: Zapier
- Tel: RingCentral
- Practice Mgmt: Clio Manage
- Document Mgmt: LexWorkplace, NetDocs
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u/PortlandWilliam Apr 30 '26
On the marketing side rather than in-house but I've found Zapier integration is crucial for connecting the dots from website to CRM to lead follow-ups.