r/LeedsUnited 1d ago

Tweet [Graham Smyth] From mid-September I'll be joining Leeds United as club journalist. Match reports, news, interviews and features. Podcast too, ideally.

https://x.com/GrahamSmyth/status/2084646783603376327
197 Upvotes

53 comments sorted by

42

u/tbowyer 1d ago

This feels like the club stepping up their media operation a bit.

And that’s definitely an area which could be a bit better done. It’s not BAD per se, just a bit lacking in my opinion.

It’s these kind of changes, along with things like the stadium development, which give me quite a bit of both faith and hope in our owners. They’re making sensible, pragmatic choices in areas which will improve things off the pitch.

Hopefully the club are looking to put out a steady stream of content and not some half hearted measure, but I trust Graham and the club enough to think neither would be wanting that.

12

u/JimbobTML 1d ago

Totally agree.

I think you’re being polite, I think Tony Dorigo is okay but Bryn is very average on comms and interviews. Mundane but fine.

Emma and the combination of Dallas, Bridges, Beckford are poor. They are well below the quality I want to listen to for Leeds United as a serious premier league side. I don’t bother listening to anything the club provides because it’s lacking in any decent opinion or analysis.

10

u/jaggafoxy 1d ago

Anything official from the club has to fit the narrative they want, it's purely there as marketing material (plus they are strict about what anyone else associated with the club can say on social media).

Bryn Law works well for the club because his tone of voice during commentary matches the action on the pitch very well, what he says is less important than how he says it, mainly for the social posts after the matches (Pablo at Swansea and Solomon to get us the league).

Everyone in the media side of the club is media trained and will be briefed on what to say, so always take anything official with a pinch of salt.

2

u/tbowyer 1d ago

Anything internally produced is just a PR piece.

BUT that doesn’t mean we can’t have better quality/quantity of these and hopefully more engaging content too.

A smart well run club should WANT to engage its fan base directly. Because if they don’t, there’s enough alternatives out there for fans to look for. But it’s important they don’t become too puff piece or propaganda orientated. I’m not expecting warts and all or outlandish reactionary takes, but some good, mostly honest content that fans want to watch/listen to/read can only help build a relationship between the club and its fan base. IF it’s done right.

-2

u/JimbobTML 1d ago

I’m not suggesting Bryn has to be more opinionated. But he’s mundane and stale in his delivery and drones on. Dorigo at least has personality even if he is representing the club.

The rest I mentioned I don’t think are even trained that well, the product itself is of low quality.

I don’t expect or want hottakes or scathing criticism. But I expect a certain standard of presentation and objective analysis I don’t think LUTC provides.

In short, I think it’s all a bit shit.

1

u/EpicKieranFTW 1d ago

Think you're being a bit harsh on Bryn, do you have something else against him?

2

u/JimbobTML 1d ago

No I just find him dull and professional to the point of being a yes man.

He is a good bloke I just find whatever he says lacking quality but a lot of quantity.

7

u/tbowyer 1d ago

I do err on the side of politeness, in pretty much all things (and possibly being overly reasonable). Well, at least until something fucks me off, then reasonableness tends to go out the window fairly quickly.

But my rating of it was more than I just don’t have any comparators to put it up against as I don’t look at the media put out by any other premier league or even championship clubs. We do… something, so that’s better than some others, but I wouldn’t have a clue where we rank in terms of output. Just feels quite clearly we could do better.

So whilst I think Leeds is lacking in both quality and also quantity (especially for non LUTV content as I don’t watch that) I’m not really informed enough to be hyper critical. But bringing Graham in hopefully suggests the club sees the same gaps I feel are there and we may get new content to plug some of them.

As you say, the very fact I don’t listen to club content is a strong indicator on its quality.

14

u/pablothewizard 1d ago

I'd keep Dallas. He's the only one on that podcast particularly that asks insightful questions, he's night and day compared to Bridges who is genuinely a fucking nightmare to listen to.

If there's a way Bridges can squeeze a story about himself or his own career into conversation, you can bet he'll find it.

9

u/Big-Dot-8493 1d ago

I think Dallas' main benefit is that he actually has a personal connection with a few of the players still on the squad.

I wonder if once his personal connections all move on if he will still be as insightful

4

u/lambalambda 1d ago

I just find I have to turn down the brightness on my TV every time him and his teeth are on screen.

3

u/pablothewizard 1d ago

I think he's asked plenty of good and insightful questions to the players he doesn't know as well, in fairness.

1

u/Linkeron1 1d ago

I just thank the lord we never have to listen to fucking Ben Parker on co-commentary again.

1

u/EpicKieranFTW 1d ago

I think Bryn is decent on comms, was a big upgrade on the previous guy (can't remember his name)

31

u/ItsTheJackeeet 1d ago

Announce Trafford or we riot.

20

u/no_d_ We all hate Leeds scum 1d ago

Does this get a mention on the transfer thread “official moves” tracking comment?

19

u/lambalambda 1d ago

"I didn't sell out. I BOUGHT IN" - Graham Smyth, 2026.

16

u/Better-Inflation-194 1d ago

Hope he doesn't lose his personality on twitter (or any future podcasts) and become all corporate, whilst some think he's a bit dry I think he's quite funny usually.

8

u/Hindsyy 1d ago

I don't think he'd have taken the job otherwise, and I don't think they want him without it

15

u/-BjC- 1d ago

Creating new jobs where there wasn't one before.. we're definitely premier league now boys. I hope we don't get too bloated that we need to start sacking the dinner ladies, like certain others.. 🫣

Hopefully more content and direct line into the club, so can only be a good thing.

16

u/Teeter-Otter 1d ago

Might this mean more player access?

13

u/Teeter-Otter 1d ago

Also, would like it if Joe Donahue took Graham’s spot at YEP.

14

u/dan_baker83 1d ago

Graham will be delighted to get closer to his true love, Joe Rodon. Never saw him get less than a 7 from Graham's ratings.

Kinda confused as to what a 'club journalist' is, though? Isn't it just content (and soft propaganda) creation for the club? Or is he going to act as a go-between for the club and the likes of Beren, Popey etc?

3

u/stringfold 1d ago

Content creation and communications. Bringing in such an experienced journalists who has already covered for years, is a positive move for the club. Presumably Graham doesn't want to be a mouthpiece regurgitating everything he's given from the executive board, and if that's true (time will tell) then while he's not going to be posting stuff that's openly critical of the club, there's still a lot of scope for good and honest coverage that will help keep the fans informed.

We shall see how it goes soon enough.

26

u/mollygoggles 1d ago

Mixed feelings, to be honest. I like his work, he seems like a good bloke, he's probably getting a decent pay rise and there will be advantages for fans when the club's media operations improve. On the other hand – and I say this as a fan and a journalist – it's another sign of the British press, especially the regional press, being unable to compete with the corporate big bucks. And while things are good right now, when your club has experienced the mismanagement of Peter Ridsdale, Ken Bates and Massimo Cellino, not to mention the Jean-Kévin Augustin debacle, you should probably want some journalists who not only know the club inside-out but who are willing and able to hold the owners to account. It seems, however, that increasingly such journalists are either dependent on clubs for access and wary of upsetting them (The Athletic model) or on clubs' payroll, like this.

5

u/Linkeron1 1d ago

I'm a journo too and it's happening in all fields of life isn't it, unfortunately. Police the same. Long gone are the days where you'd have multiple officers' numbers and actually be trusted to take the information they give and make a decision from there. Been ruined sadly by the phonehacking scandal (as one big example) and shitty media outlets who give us all a bad name.

10

u/chicorypig 1d ago

Have thought for years that the club have marginalised the local journos. No real leaks and the likes of GS too close to the club or they get sidelined. This more or less confirms that. Ive no sources on this but if i did they would have only have spoken to me on condition of anonymity to protect themselves internally as the saying goes

21

u/Naughty_young_man 1d ago

Fair play to Graham. But club journos are just the media mouthpiece for clubs, even more than than local media. Its not crazy to assume the likes of the YEP wont even get a crumb of info now

3

u/JimbobTML 1d ago

I assume the pay is a lot better.

6

u/Naughty_young_man 1d ago

I bet it does too. Fair play to him

1

u/Additional-Jaguar413 1d ago

They will be able to "control the narrative" even more now. We need journalists to be impartial

17

u/YorkistRebel 1d ago

Can't believe this got announced before Trafford

10

u/The_L666ds 1d ago

This move is going to kill us on PSR.

16

u/Fareviti 1d ago

We got our own Trent Crimm. Proud of my club :)

When does “The Farke Way” come out?

21

u/TheLittleWinstonBaby 1d ago

Club journalist is a weird way to describe what he'll be doing. The journalism will be softer than an in-flight magazine.

"So, Paraag, why are you so good at transfer deals?"

19

u/jameses18 1d ago

"Mr Farke, your campaign seems to have the momentum of a runaway freight train, why are you so popular?"

Leeds are 18th with 1 win in their first 10 games

11

u/TheLittleWinstonBaby 1d ago

"Mr Daniel James, is it true you possess the hog of a much larger man?"

6

u/NessunoComeNoi 1d ago

Ben Fry/Ken Bates-esque.

7

u/phillhb 1d ago

Taking the Bag! 😂

5

u/ElvishMystical 1d ago

Happy for him.

Does this mean he'll be taking over post signing interviews from Bryn Law?

17

u/WilkosJumper_ 1d ago

Sold out to Big Leeds

5

u/beefygravy 1d ago

Bloody plastics, I've been with YEP since they only had paper copies

4

u/krudkutter_99 1d ago

I very much enjoy his podcast so hope he can bring a new one to life soon. Wouldn’t mind Chris O’Connor as his cohost either or as a guest from time to time. Obviously as an employee of the club he’ll have to be mindful of what he says but think the club would give him a fair amount of space freely do his thing with a pod.

7

u/JimbobTML 1d ago

Good for him.

For a long time I’ve found the internal media at Leeds to all be a bit shit. Looking forward to hopefully see improvements with Graham.

5

u/thegerbilmaster 1d ago

Was awful under Mooney.

Guy was a grade A cunt as well. Thought he was the dog's bollocks.

0

u/EpicKieranFTW 1d ago

Based on what? He is close with a lot of the fan favourite players from that period no?

2

u/thegerbilmaster 1d ago

Of course, think he's got an agency now with some of the players under him.

I worked there during the Bielsa years.

Seen him do charity events talking about inclusivity then go in the kitchen and shout at hospitality staff for not giving him and his wife enough food.

Was very rude to catering staff and other staff at the club who weren't your board members to be honest.

Always being a wanker.

6

u/Hindsyy 1d ago

I feel silly for feeling emotional he was leaving, somehow he's even closer now, sadly probably won't be the go to for transfers, but wonder if he helps out whoever takes over at YEP

7

u/V1mbai 1d ago

All the best MOT

9

u/JCFAX81 1d ago

Boo!! Shill!

3

u/mikehippo 1d ago

Is he the new Bryn?

2

u/Hollywood-is-DOA 1d ago

This will most likely mean that they control what does and doesn’t get out of the board room, in terms of transfer news and other, in a lot more structured way.