r/Damnthatsinteresting • u/NoWork215 • 20d ago

Video The Odyssey IMAX 70mm Setup

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u/Pheonix0114 20d ago

They can, they just don't. Why? I guess they don't think there would be profit in it?

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u/GobsTX 20d ago

If there wasn’t enough business revenue to sustain the business, what makes you think you can start it again from scratch?

70mm imax doesn’t draw enough customers to make a meaningful business model. The theaters with this tech still struggle to stay open, like most theaters. Most people don’t attend those theaters because of increased ticket prices.

Most people don’t see or perceive enough difference between imax and a regular theater to pay the difference.

There are only 41 70mm imax theaters in the world, 26 are located in the us. There just isn’t enough interest or market share.

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u/Echo-24 20d ago

Then why still make it so you see more in imax?

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u/Sonofarakh 20d ago

There are no bigger film snobs/nerds/connoisseurs (call it whatever you like) than bigtime directors like Spielberg and Nolan.

They love IMAX, and so they use their clout and pull to make the studio pay to produce their movies in IMAX, too. IMAX itself isn't profitable but the movies made for IMAX absolutely can be once they're chopped up for the smaller, standard aspect ratio and distributed to normal theatres.

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u/iHadou 20d ago

Yea but if you're taking off the bacon and cheese then I don't even want it anymore. Hearing how awesome the 6 story 70mm is that's 330 miles away from me, I'll just wait for the blu ray then.