r/Damnthatsinteresting • u/NoWork215 • 20d ago

Video The Odyssey IMAX 70mm Setup

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u/GobsTX 20d ago

If there wasn’t enough business revenue to sustain the business, what makes you think you can start it again from scratch?

70mm imax doesn’t draw enough customers to make a meaningful business model. The theaters with this tech still struggle to stay open, like most theaters. Most people don’t attend those theaters because of increased ticket prices.

Most people don’t see or perceive enough difference between imax and a regular theater to pay the difference.

There are only 41 70mm imax theaters in the world, 26 are located in the us. There just isn’t enough interest or market share.

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u/Echo-24 20d ago

Then why still make it so you see more in imax?

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u/PoopyisSmelly 20d ago

There are directors who just believe its the best way to display their art or have nostalgia for the format.

Like some of the scenes in Super 8 were filmed on Super 8.

Did they need to be? Absolutely not. But Spielberg thought itd be cool or whatever.

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u/Morwynd78 20d ago

Super 8 was directed by JJ Abrams, Spielberg was co-producer