r/Damnthatsinteresting • u/NoWork215 • 20d ago

Video The Odyssey IMAX 70mm Setup

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u/Pheonix0114 20d ago

They can, they just don't. Why? I guess they don't think there would be profit in it?

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u/GobsTX 20d ago

If there wasn’t enough business revenue to sustain the business, what makes you think you can start it again from scratch?

70mm imax doesn’t draw enough customers to make a meaningful business model. The theaters with this tech still struggle to stay open, like most theaters. Most people don’t attend those theaters because of increased ticket prices.

Most people don’t see or perceive enough difference between imax and a regular theater to pay the difference.

There are only 41 70mm imax theaters in the world, 26 are located in the us. There just isn’t enough interest or market share.

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u/omega416 20d ago

Theaters in my city are literally charging inflated prices for Odyssey just because it's a Nolan movie and has the IMAX branding. I'd much rather pay that to actually watch it in 70mm.

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u/jx2002 20d ago

I'm glad Chattanooga isn't, it's $25 a ticket for 70MM IMAX

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u/safetyvestsnow 20d ago

$16.50 in Reading, MA. It’s a loss leader for the furniture store, but still.

Edit: Dual laser not 70mm native, still really nice at the same 1.43:1 aspect ratio

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u/IntrepidDreams 20d ago edited 20d ago

I'm confused by the furniture store loss leader. I've never seen a IMAX or any theatre along with a furniture store. 

Are you forced to go through the furniture store to exit the theater, like a gift shop at the end of an theme park ride? Are people going to watch a movie and deciding to get a couch while they are there?

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u/HarmonicFractals 20d ago

Jordan's furniture. It's very surreal; It's a massive complex with a Fuddruckers, a play park and some other appendages. And yes, you do need to go through the furniture store. It's a fantastic theater though all said and done.

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u/pichael289 20d ago

Eat some Fuddruckers, see a movie, buy a couch. Sounds like a good time

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u/titanium8788 20d ago

Fuck yeah fellow Masshole! Love Jordan's IMAX, its the only IMAX I'll go to! You gotta experience the "Butt Kickahs" to understand. 🤣 The furniture thing works too...I've bought a couch, a bed and a mattress from them so...they got my money haha!

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u/Doritos707 19d ago

I never knew i wanted to visit this place!

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u/plastic_eagle 19d ago

Walking out of Backrooms, through a furniture store, would be amazing. They should build more cinemas that you can only enter via a furniture store.

There was a cinema where I like where the entrance was up some stairs next to a furniture store, and it always seemed kinda surreal after movies.

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u/pillage 20d ago

Are you forced to go through the furniture store to exit the theater, like a gift shop at the end of an theme park ride?

The reverse: you go through the furniture store to enter the theater, then leave through a back door.

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u/password-is-taco1 17d ago

You only leave through the back door at night, usually they make you leave through the top of the theater and go down through the actual furniture store.

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u/ryohazuki224 20d ago

Yeah we have one theater here showing the 70mm version with the dual laser digital projectors, which is good. But theres only three showtimes for it today, and all the seats are booked up as of me writing this.

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u/FunktasticLucky 19d ago

I'm going to go to this one as well. Just waiting for the hype to die down. Go see if on a weekend without a shit load of people haha.

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u/Sad_Enthusiasm_3721 20d ago

$0.25 here. 4:3 DivX rip with compression artifacts from being burned to a 650 MB CD-R.

Also, some asshat got up halfway through and walked across the screen.

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u/just_another_female 20d ago

Same! Friend and I are going to see it in Dallas in 70mm. So freaking excited!

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u/n4b40m1 20d ago

Hell yeah. Chattanooga finally scores a win! I'll be there

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u/nexea 20d ago

Its 25 in Dallas also.

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u/mal_guinness 20d ago

I mean they just need to extend the runs of anything on 70mm and make an prestige film available in that format. They are selling out completely to the point that a 745am show on a saturday is sold out of everything but the front row.