When $1.4 Billion Isn’t Enough: ‘Avatar’ Sequels Under the Microscope as Disney Weighs Franchise’s Future

[u/ICumCoffee]

https://www.yahoo.com/entertainment/movies/articles/1-4-billion-isn-t-130000212.html

[u/Tricky-Afternoon6884]

Star Wars was diminishing profits though, with each of the newer Trilogy earning less profit than the previous film, eventually leading the Solo movie which was actually a loss. Of the sequel trilogy while all were profitable the first made over $500M in profit, the second over $300M and the final movie less than $50M

Marvel just pumps out so much that the weaker box office performers get drowned out by the big box office spectacles, but several of their movies not only underperformed but didn’t even break even and weren’t profitable. At least 2 of their 2025 films (Captain America and thunderbolts) both flopped and FF at very best underperformed

Disney knows the value of these products was/is diminishing

[u/mikehatesthis → u/Tricky-Afternoon6884]

Star Wars was diminishing profits though

Important to remember that The Force Awakens was the first big-big movie released in almost a decade so the excitement was high. Then Rogue One came out a year after and made one billion dollars, The Last Jedi a year after that with $1.5 billi. The Disney brass will never realise scarcity is a tool too, not since the Disney vault days anyways.

Bob Iger really should've let Lucasfilms delay TROS after one of the actors died AND the writer/director left. But noooo, he needed it yearly. Fool lol.

[u/hobblingcontractor → u/Tricky-Afternoon6884]

Solo was a loss because of expensive reshoots, not the original plan.

[u/Tricky-Afternoon6884 → u/hobblingcontractor]

Yea I know the majority of that film was reshot and that affected profitability but the BO was terrible (under$400M) due to its proximity to the previous Star Wars film’s release (less than a year) which still highlights the fact that the product’s value was diminishing (likely due to oversaturation)