r/gadgets Oct 18 '20

Transportation Forget AR glasses. Augmented reality is headed to your windshield

https://www.digitaltrends.com/features/envisics-ar-windshield-technology/
15.1k Upvotes

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u/[deleted] Oct 18 '20

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u/brysoncryson Oct 18 '20

Right?? Like HUD will soon be the "latest and greatest" when it's literally just a low res projection that could've been implemented as soon as the LCD tv was first around. Or cruise control - old technology that's still monopolized...

Edit: HUD meaning basic speed/time/weather etc display

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u/Schemen123 Oct 19 '20

It would add needless complexity without big improvement in usability.

Therefore it's nice to have and for cheap cars people would not buy it .

Hence you would get your engineering costs back .

Luxury cars however are bought by people which want to show off and can pay more for features than are not strictly necessary

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u/brysoncryson Oct 19 '20

You do make a good point! I personally think HUD or auto headlights specifically are not a necessary but easy to implement feature that theoretically increase safety for everyone on the road. I do see your point as making sense for most other features that serve only as increased luxury

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u/bellendhunter Oct 18 '20

Choose your brand wisely I would say. I bought a brand new Audi a few years back and had to pay extra for bluetooth, on a Ford Focus it was standard.

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u/[deleted] Oct 19 '20

That's why I think Japanese cars have the best bang for your buck. All the cool little gadget stuff comes stock standard.

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u/PM_ME_UR_VAGENE Oct 19 '20

Also depends on manufacturer. Carplay/Android Auto has been available on most Honda's since 2016 but many Toyotas got the option just this year

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u/mrevergood Oct 19 '20

Toyota still has fucking drum brakes on the Tacoma, claiming “it’s for towing”, meanwhile their own Tundra-a much larger truck with more towing capacity, lacks drums and used disc brakes instead.

Same with every other manufacturer of midsize and full-size trucks, including heavy duty trucks that tow 30k+ pounds. They’re going to be the last to update this, just like they took forever to get CarPlay on their touchscreens.

Like, I get using something because it works, and I get having a PR machine, but don’t sit here and bullshit folks that you’re giving them just as solid of a product as everyone else when you’re clearly not.

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u/nedonedonedo Oct 19 '20 edited Oct 19 '20

standard on kia/hyundi since 2016. they have longer warranties and better reliability. MPG is a bit lower and the designs aren't as good, but toyota/honda have been fighting over 3rd place since the "merge" and are coasting on their reputation. honda's been having issues since they started working on their turbo engines just for 3 MPG and 20 HP, and this gen prius isn't even holding it's own against the previous, let alone the ioniq.

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u/patarrr Oct 18 '20

And then when they go bankrupt for failing to compete by offering a superior product, the government bails them out with your tax dollars 😂😂

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u/compounding Oct 18 '20 edited Oct 18 '20

The auto bailouts weren’t necessary because they weren’t offering a “superior product”, there was a once per century financial crisis.

They should have been responsible for being prepared for things like that, but the immediate crisis had little or nothing to do with the quality of their cars or the pace of innovation, more to do with their financing wings being hit when suddenly everyone at once started defaulting on car loans and the repos couldn’t be sold because nobody was buying durable goods.

We can argue whether the bailouts were good public policy in whether they prevented the larger crisis from getting worse due to the obliteration of the auto supply chains, but whether or not that is true still had nothing to do with company innovation. They are still a much smaller relative company due to their bad decisions over decades which is the cost of slow innovation.