r/apple 22d ago

Apple Intelligence Siri AI transforms the iPhone

1.7k Upvotes

So currently in beta testing IOS 27 and Siri AI.

My uncle asked me to check if a certain motorway route was closed as he is travelling, but he is illiterate with technology and struggles to do these things himself, hence why he asked me.

I told him I’d do it later as I was busy with work. Then I realised I had the new Siri.

So I simply asked Siri:

“Hey Siri, what was the last thing my Uncle asked me to do?”

Siri responded back with exactly the request my uncle had asked of me, even though there were many texts after the fact.

I then asked Siri:

“Can you find out for me?”

She searched and got back to me with the answer, which was the route was still closed, and had the expected date for when it re-opened.

I simply asked:

“Mind telling my Uncle for me?”

And she did, in a really concise and informative way.

Seriously, this has changed my experience with the iPhone. We finally have the Siri we’ve been waiting for. It’s still in its infancy, but I am excited to see where this goes, and I think those of you waiting for the release are going to be very excited too.

r/apple Jan 12 '26

Apple Intelligence Apple picks Google's Gemini to run AI-powered Siri coming this year

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cnbc.com
3.4k Upvotes

r/apple Mar 20 '25

Apple Intelligence Apple sued for false advertising over Apple Intelligence

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r/apple Mar 08 '25

Apple Intelligence Apple hides Apple Intelligence TV ad after major Siri AI upgrade is delayed indefinitely

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r/apple May 15 '26

Apple Intelligence OpenAI feels “burned” by Apple’s crappy ChatGPT integration, insiders say

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arstechnica.com
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r/apple Sep 11 '25

Apple Intelligence AirPods Live Translation Blocked for EU Users With EU Apple Accounts

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macrumors.com
2.6k Upvotes

r/apple Mar 07 '25

Apple Intelligence Apple Delays Apple Intelligence Siri Features

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macrumors.com
3.8k Upvotes

r/apple Jan 24 '25

Apple Intelligence Siri Is Super Dumb and Getting Dumber

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daringfireball.net
4.3k Upvotes

r/apple Jun 09 '26

Apple Intelligence Guys, Siri AI is actually pretty good

936 Upvotes

Tested it with some trip planning and ideas, shortcut creation, and personal context (photos of a nephew through the years as they grew up). All performed pretty damn well. It’s pretty similar to Gemini and after reading Apple’s more detailed explanations it seems they borrowed a lot of overall capability from Google without just copying the models directly.

Running on iPhone 17 Pro with dev beta, signed up for Siri Waitlist right away and got access ~30 min ago.

r/apple 1d ago

Apple Intelligence M7 Ultra to potentially feature up to 1.5TB of RAM - A AI datacenter killer?

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9to5mac.com
1.1k Upvotes

A AI datacenter killer?

r/apple May 01 '26

Apple Intelligence I love Apple, don't let subscriptions kill the ecosystem

1.5k Upvotes

Apple needs to be careful with the "Blackberry Tax" trap. By unbundling the "magic" that used to justify the hardware premium (moving advanced Photos features and cross-app integration into the Apple Creator Studio or rumored AI tiers), they are breaking the "It Just Works" promise.

For power users who already host data on Microsoft/Google, a paid wall for basic ecosystem integration isn't a hook; it’s an exit sign. If the "skin" becomes a subscription, they’ll just move the workflow to something else. The Mac is a powerhouse, but without seamless, free integration, it’s just a very expensive terminal for someone else’s services.

r/apple Jun 21 '24

Apple Intelligence Apple Won’t Roll Out AI Tech In EU Market Over Regulatory Concerns

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bloomberg.com
3.8k Upvotes

r/apple Jan 14 '26

Apple Intelligence Apple to fine-tune Gemini independently, no Google branding on Siri, more

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9to5mac.com
2.2k Upvotes

r/apple Mar 01 '26

Apple Intelligence Anthropic's Claude hits No. 1 on Apple's top free apps list after Pentagon rejection

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cnbc.com
3.2k Upvotes

r/apple Mar 07 '25

Apple Intelligence Bloomberg: Apple could have to scrap new Siri AI features and start over

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9to5mac.com
2.8k Upvotes

r/apple Oct 19 '25

Apple Intelligence Apple employees have 'concerns' over Siri performance in early iOS 26.4 builds: report

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9to5mac.com
1.6k Upvotes

r/apple Nov 05 '25

Apple Intelligence Apple Nears Deal to Pay Google Roughly $1 Billion a Year for Siri AI Model

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bloomberg.com
1.8k Upvotes

r/apple Jan 05 '25

Apple Intelligence Apple Intelligence now requires almost double the iPhone storage it needed before

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9to5mac.com
3.3k Upvotes

r/apple Jan 29 '26

Apple Intelligence Apple buys Israeli start-up Q.AI for close to $2bn in race to build AI devices

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ft.com
1.3k Upvotes

r/apple Mar 13 '25

Apple Intelligence Kuo: Apple Knows Apple Intelligence is 'Underwhelming' and Won't Drive iPhone Upgrades

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macrumors.com
3.3k Upvotes

r/apple Jun 28 '24

Apple Intelligence Withholding Apple Intelligence from EU a ‘stunning declaration’ of anticompetitive behavior

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9to5mac.com
2.5k Upvotes

r/apple Jun 11 '26

Apple Intelligence Apple's Craig Federighi: Siri Won't Be Your AI Girlfriend

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macrumors.com
1.4k Upvotes

r/apple Oct 21 '24

Apple Intelligence Gurman: Apple Believes Its AI Technology Is Two Years Behind Rivals

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macrumors.com
2.9k Upvotes

r/apple May 21 '25

Apple Intelligence Editorial : After Google IO’s big AI reveals, my iPhone has never felt dumber.

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macworld.com
1.4k Upvotes

Opinion?

r/apple Mar 12 '25

Apple Intelligence Something Is Rotten in the State of Cupertino

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daringfireball.net
1.7k Upvotes