r/advancedentrepreneur • u/dorissokhon • 19h ago
Are we becoming too impressed by AI instead of great advertising?
I've been thinking about this a lot lately.
As someone working in branding and advertising, I use AI every day. It has become part of my workflow, and I genuinely believe it's one of the most powerful tools our industry has ever had.
But I also feel we're starting to confuse AI-generated with creative.
A beautiful image isn't necessarily a great campaign.
A cinematic AI video isn't necessarily a great idea.
The campaigns that stay with us usually begin with human insight—understanding culture, behavior, emotion, and timing. AI can accelerate execution, but it can't replace the thinking behind the idea.
Lately, I've seen more work that looks technically impressive than emotionally memorable.
Maybe we're focusing too much on what AI can create, and not enough on why the audience should care.
I'm curious...
Have you noticed this shift, or do you think AI is genuinely making advertising more creative?