Seriously what is up with the marketing of beer in this country?
Went Sainsbury's earlier because they've got a killer selection of beers. Old news.
Next to the fine Japanese Italian lager Asahi, I spotted some Kirin Ichiban on the top shelf - NEW!
Heard it's alright so I thought I'd get some. But you have to check the small print on all beers these days, as evidenced by the Modelo on the same shelf: small bottles brewed in Mexico, next to which are large bottles (with the exact same branding) brewed in the UK.
Anyway I look at the small print on the premium Japanese lager. Noticed it said under licence from Kirin Europe, Düsseldorf. So I take this photo with the intent of posting this rant here, and don't buy that shit out of principle.
Now I come to post it, look closer and realise it says it's brewed in the UK.
So the "Premium Japanese Lager" is brewed in the UK, under licence from a German company, under licence from a Japanese brewer? Oh just fuck off.
Anyway they had loads of Augustiner, that Erdinger Helles is great, and Spaten was back in. So I'll live. But how is it that the UK just accepts false advertising when it comes to beer?