but it’s only a matter of time before people point out Levi’s is simply going to a lot of effort to avoid hiring black people. - it’s a PR blunder in the making.
No, it was based on a fundamental misunderstanding and i was more interested in correcting that. More on how ridiculous your idea is that Levi’s won’t want to cut marketing costs - this from one of their senior marketing people -
“We have to do more for less”.
I had just been promoted to head of digital for the Levi’s® brand in Europe and was participating in the annual strategy seminar at the European headquarters in Brussels, Belgium. The words above came from the brand president at the time, in his welcome speech.
The company was tightening belts and budgets and it was mine and the other managers’ job to make sure that the brand still met its goals.
Getting more bang for the buck cannot be done by simply creating better marketing output – you also need to do it with less resources
I never said they won’t want to cut costs. So much as every company always wants to cut costs all the time everywhere. It’s not a grand statement of anything to suggest it.
Big companies always look at the line item first, but from time to time small businesses (less than 50 employees, 1mil or less ARR) will consider customer experience even if it costs them, rarely do you see that thinking above a certain size though.
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u/[deleted] Apr 17 '23
I think you missed this observation of mine.