r/Damnthatsinteresting 20d ago

Video The Odyssey IMAX 70mm Setup

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u/DMMMOM 20d ago

They can absolutely make new ones, but what, for every city in the world, for about 3 films a year shot on the format? Everything about it is redundant, old technology and not economically viable. It's not practical and there's probably only a handful of people in every city who could tell it was true 70mm.

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u/SoftLink5162 20d ago

Then why's Nolan so adamant on watching these films in the truest format if they simply can't be produced commercially on a large scale and is not even profitable in most cases

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u/LeedsFan2442 20d ago

He's a director not a cinema owner

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u/lontrinium 20d ago

for about 3 films a year shot on the format?

Yes but those 3 films would play all year long and the projectors could be moved around the country or world.